
Denisa Stanova
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About me
Marketing Operations and Investments Manager, EMEA, Global Resources IBM CHQ at IBM
Education

University of Economics in Bratislava
2006 - 2008Master's degree Marketing/Marketing Management, General
Experience

Liptovská mliekareň, Milex,
Mar 2007 - Sept 2007AssistantPreparing administrative documentation, Preparing materials for analyses, Correspondence management,Storing the documentation for business need, Billing, Order processing,

Raabe Slovensko, s.r.o.
Jun 2008 - Jul 2011MarketingMarketing specialistPlanning, implementation and supervision of short-term and long-term marketing plans,Creation and design of advertising materials (POS materials),Cooperation with desktop publishers,Realization and creation of advertisements, PR activities,Preparing reports of marketing campaign, Market analyses, competition analyses, customer analyses,Work with databases,Direct marketingPreparation materiel for campaign realization, Direct marketing campaigns management, Monitoring and supervision of direct marketing campaigns,Databases administration, Preparing reports and market analyses, Event marketingOrganizing of conferences, events, courses, competitions, and roadshows,Communication and cooperation with partners and sponsors, Billing, preparing orders, office work.Online marketingPlanning, implementation and supervision of short-term and long-term online marketing plans,PPC campaigns management, Reporting of online marketing campaigns, Editing of corporate webpage, Show less

IBM
Nov 2011 - Sept 2015Monitoring and management of marketing investments and resources.Marketing budget efficiency control.Budget deployment.Marketing activities planning.Marketing activities return reporting.Marketing activities result analysis.Communication with customer.Reporting to middle and higher management. Resource and capacity management, Resource deployment management,Utilization and capacity reporting, Utilization targets setting and implementation, Planning and forecasting,Ad-hoc analyses, sanity-checking, Communication with R&CM leadership team,Reports definition creation development,
CEE Marketing & Communications Operation
Oct 2012 - Sept 2015R&CM - MEA Resource Planner
Nov 2011 - Sept 2012

IBM
Aug 2016 - nowCommunication of released budget to Leaders Tracking budget for marketing campagnes,Load of budget and target into special Marketing system Validation of departmentsPreparing reports on regular bases Monitoring and analyse of all expenses Preclosing and closing tasks preparationQuarter closing analyses and ad hoc analyses Input consolidation of quarter results presentation for managementManaging and lead team members, helping team members to set up and to reach they goals. Show less
Marketing Operations and Investments Manager, EMEA, Global Resources - IBM CHQ
Jan 2025 - nowMarketing Operations & Investments Manager EMEA, IMT SPIGI Program Budget Lead
Apr 2023 - nowMarketing & Communications Operations Program Budget and EUROPE Team Lead
Jul 2019 - Mar 2025Marketing & Communications Operations Program Budget Lead
Jun 2017 - Mar 2025Marketing and Communication operation
Aug 2016 - Jun 2017
Licenses & Certifications

IBM Agile Explorer
Sept 2017
Languages
- geGerman
- huHungarian
- czCzech
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