Nutan DL

Experience

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  MediaJackers

  Aug 2014 - Jan 2016

  Senior SEO Analyst

  • Website Auditing.• Building backlinks for website using the keyword to increase the website ranking in google search.• Social media posting using the “#” tags.• Creating company profiles in social media platforms as well in related websites.

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  Theorem

  Feb 2016 - Apr 2017

  Client Service Analyst

  • Setup and execute digital media campaigns using DSP’s like Appnexus, Live Intent, Tube mogul with End-End campaign management.• Client handling experience.• Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.• Execute on-going campaign optimizations and adjustments, Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures.• Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions • Effectively communicate the technical information with wider team.• Support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholders requirement. Show less

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  Omnicom Media Group

  May 2017 - Apr 2021

  Analyst Digital Services

  1) Handling day-to-day technical relationships with top-tier ad agencies, brands, and media partners. 2) Preparing, launching, and maintaining technical aspects of all campaigns.3) Lead and oversee Analyst to ensure campaign readiness to launch, campaigns are executed with excellence and plans stay within approved budget.4) Stay updated with industry trends and assist in knowledge sharing across the team and agency. 5) Assist in reconciliation of discrepant billing issues.6) Serve as an escalation point for Analyst/Senior Analyst to help troubleshoot operational issues.7) Have mentored a team of Analyst professionals, providing guidance, training, motivating and support to ensure individual and team success. Show less

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  Shopalyst

  May 2021 - Sept 2022

  Customer Success Executive

  1) Assisting customers to automate their digital ad activations using shopalyst Universal Ads Manager (across Social, Search, Video and Display). 2) Leverage audience intelligence from shopalyst platform to help targeting precision in campaigns. 3) Leverage full funnel insights from the platform and help optimize campaigns. 4) Build strong relationships with key customers and agency partners based on product expertise and service quality.

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  Anteriad

  Sept 2022 - Nov 2023

  Progrmmatic Trader

  1) Manage programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues. 2) Conduct full analysis of campaign performance, optimizations, and issues.3) Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives. 4) Traffic creative into platform and set up campaigns prior to launch date. 5) Maintain knowledge of media technology buying platforms and analytic tools.6) Navigate through third-party platforms to complete monthly billing documentation. 7) Analyze campaign performance and make tactical media optimizations. 8) Provide clients with programmatic media recommendations and optimization strategies that align with campaign objectives.9) Deliver input on campaign goals, approaches, and methods to achieve KPI's. Show less