Ivan Nyrkov

Experience

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  SERS holding

  Oct 2011 - Nov 2013

  Analyst

  ✔ Developed analytical instrument for real estate market research.✔ Monitored key financial and business metrics.

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  United Wagon Company

  Dec 2013 - Aug 2016

  Project Manager

  ✔ Coordinated development of mobile APP based analytical systems for monitoring key business metrics.✔ Played leading role in creation of production forecasting system. ✔ Influenced on adoption of Agile methodologies in team management

• 

  PIK Group

  Aug 2016 - now

  𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐢𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲✔ Launched a new product from scratch - a commercial property-sharing service for residential areas, managed via a Mobile App. Led the entire process from initial discovery to delivery including market analysis, customer development, MVP creation and full-scale launch. ✔ Designed a product ecosystem with a unified user account, which allowed to share users among company's services. This change helped shift the company's focus from one-time sales to generating long-term revenue through ARPU (shows increase in services up to 17%).𝐔𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐝𝐫𝐢𝐯𝐞𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡✔ Increased product retention from 15% to over 30% by analysing user needs through implementing A/B tests, user interviews, and data analytics. Adjusted the pricing model and optimized the user onboarding process based on funnel analysis, resulting in significant retention improvements.✔ Developed a demand assessment system for new neighbourhoods, which facilitates the creation of essential business functions and spaces. This core product change supported sales in a declining market and has positive effect on pricing up to 3%.𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧✔ Leading a cross-functional team of 12, managing the creation, development and scaling of a project with total budget exceeding 10M EUR. Successfully coordinated efforts across multiple departments to ensure seamless execution and alignment with overall business goals.✔ Engaged cross-departmental teams to develop a new core product strategy, resulting in five innovative product directions, expected to boost market competitiveness by 15%.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:☛ Leading the strategic growth and scaling of the business unit☛ Develop the product’s strategy, prioritize backlog☛ Analyse customer needs in a new features and products, create solutions☛ Manage economic efficiency of projects Show less ✔ 4 years of independent experience driving digital prop-teck products, including e-commerce b2c application and commercial property selling marketplace. ✔ Managed the product backlog, ensuring that development priorities aligned with business goals. Worked closely with UI and UX teams to enhance the customer experience during real estate transactions, leading to a more intuitive and efficient user journey.✔ Conducted in-depth market analyses and researched customer behavior to gain insights into the real estate auction process. Based on these findings, transformed the auction procedures, leading to an 11% increase in revenue from the sale of commercial properties.✔ Integrated a revenue management system for the rental property segment, enabling real-time control and optimization of income streams. This innovation led to an additional 7% increase in base rental income through turnover control. Show less

  • Product & Strategy Lead

    Apr 2020 - now

  • Lead Product Manager

    Aug 2016 - Apr 2020