Michelle Chong

Experience

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  THE FACE SHOP

  Jan 2006 - Dec 2008

  Senior Beauty Consultant

  - Providing front line customer service- Generating sales and attending to after-sales- Assistance to team's manpower allocation- Assistance to procurement and stock allocation- Planning and execution of new retail operations

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  Chijmes (Starworth Pte Ltd)

  Jan 2008 - Jan 2010

  Senior Event Coordinator

  - Successfully coordinated venue bookings and event execution for weddings and parties, contributing to memorable client experiences.- Led event space setup and turnover, consistently meeting time constraints and maintaining a seamless event flow.- Conducted effective team briefings, resulting in improved coordination and execution of event timelines.- Managed client event day changes and requests, showcasing flexibility and client-focused service.- Cultivated a positive team environment and strong client relationships through effective HR and communication strategies.- Coordinated with external vendors to enhance event quality and ensure successful execution. Show less

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  Alpha Ship Managers

  Apr 2011 - Mar 2012

  Technical Executive

  - Provided essential administrative and technical support for a diverse fleet of 15 shipping vessels, ensuring smooth day-to-day operations.- Collaborated with Captains to conduct vessel inspections in the Singapore port, offering real-time status updates to partnering owners and facilitating effective communication.- Coordinated comprehensive vessel reports on routes and proposed problem-solving strategies ahead of vessel arrivals, contributing to efficient navigation and operations.- Managed procurement activities for inbound port operations, meticulously ensuring timely fulfilment of required supplies and resources.- Successfully attained necessary shipping certificates for vessels upon their arrival at the inbound port, adhering to regulatory requirements and industry standards.- Served as the gatekeeper for certification renewal, proactively ensuring all certificates were renewed before their expiry to prevent operational delays.- Streamlined internal processes, resulting in improved efficiency in handling administrative and technical tasks, enhancing overall vessel performance. Show less

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  ADA Group

  Jan 2012 - Jan 2016

  Business Development Manager

  - Initiated and led the establishment of a Sales and Marketing department for 5 retail scuba diving outlets, centralising resource management and fostering synergy within the start-up company.- Spearheaded market penetration strategies that resulted in the attainment of a significant market share, positioning Asia Dive Academy as a prominent and largest player in the diving industry.- Successfully managed and oversaw operations of five scuba diving outlets, contributing to the company's growth and solidifying its position as a key industry contender.- Developed the Dive Management Associate internship program, a strategic initiative that facilitated seamless hiring within the niche industry, attracting and training future diving professionals.- Established and led the Corporate & Events department, fostering partnerships with corporate entities and educational institutions such as SMUX, Credit Suisse, Accenture, ITE College Central, Hwa Chong Institute, and ADEX. These partnerships solidified Asia Dive Academy as a preferred partner for annual and recurring events.- Collaborated closely with cross-functional teams to ensure effective event planning and execution, resulting in heightened brand visibility and successful event outcomes. Show less

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  DiveSSI Service Centre Ptd Ltd (& Sdn Bhd)

  Jan 2016 - Jan 2019

  Regional Manager

  - Successfully secured exclusive distributorship rights for Singapore and Malaysia, significantly expanding the company's market presence in the region; achieving a total of 250 business accounts and 5,000 dive professionals within the association.- Pioneered the establishment of the Malaysia arm, achieving an exceptional revenue growth of 1.5 million within just 1.5 years.- Attained the prestigious SSI Instructor Trainer rating, positioning as one of only five individuals in Singapore to hold this esteemed distinction.- Demonstrated excellence in training and developing future diving professionals, contributing to industry growth and establishing a reputation for producing skilled experts.- Led and organised over 20 events of varying scales, including international dive exhibits and professional award nights in both Singapore and Malaysia, enhancing brand visibility and industry engagement.- Managed budgeting processes for regional offices, optimising financial operations to achieve cost-efficiency and resource allocation.- Developed streamlined procedures for accounts payable and receivable management, ensuring accurate financial transactions and maintaining strong vendor relationships.- Created comprehensive training materials to enhance operational efficiency and ensure a consistent standard of excellence across all aspects of the business.- Designed and implemented cultural induction programs, fostering a cohesive and motivated team culture that aligns with company values.- Cultivated and nurtured relationships with up to 50 B2B accounts and partners, driving collaboration and strengthening the company's network. Show less

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  Barter Maison Ptd Ltd (& Sdn Bhd)

  Jan 2019 - Jan 2021

  Regional Manager

  - Spearheaded strategic initiatives, securing exclusive distributorship rights for prestigious brands such as Poseidon Diving System, Deepblu, Dive Junkie, and Safe Sea. Successfully expanded market presence in Singapore and Malaysia, contributing to market presence and revenue growth.- Developed innovative B2B accounts partnership strategies, utilising a combination of direct channel (influencer) selling and partnership selling across states. Resulted in market leadership in Malaysia.- Managed budgeting processes for regional offices, meticulously analysing financial data and optimising allocation for maximum efficiency. Achieved ROI in a year of investment.- Engineered streamlined procedures for stocks and supply chain management, enhancing inventory turnover, reducing stockouts, and ensuring optimal product availability.- Collaborated cross-functionally to foster seamless communication and alignment between sales, marketing, and operations departments, resulting in increased operational synergy and overall performance. Show less

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  Eko Life

  Jan 2021 - now

  General Manager

  - Led the company's strategic pivot during the Covid-19 lockdown and PMD ban, successfully transitioning focus to the e-mobility sector. Resulted in sustained profitability and market relevance, ensuring the company's continued success.- Orchestrated the expansion of the business from a single location to three strategic sites by introducing vertical product lines in the e-mobility market. Achieved a remarkable 100% increase in revenue within 1 year.- Implemented comprehensive training programs and retrained the sales team to align with the new e-mobility business model. Utilised community-based strategies to enhance customer engagement and loyalty, resulting in a notable 35% increase in customer retention.- Redefined the marketing team's approach by leveraging historical and current trend analysis, resulting in a substantial 40% improvement in brand visibility and market penetration within 1.5 years. - Established and maintained key external partnerships with industry giants such as Foodpanda, Sp Group, and Dominos Pizza. Negotiated strategic agreements that bolstered revenue growth and secured the company's long-term viability.- Implemented feedback-driven improvements that led to a key-team members retainment and growth; increasing number of core team members.- Streamlined processes, reducing fulfilment lead time by 50% and decreasing operational costs by 20%. Show less