Experience

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  Cancork

  Oct 2021 - Aug 2022

  Customers and partners engagement specialist

  • Utilized CRM platforms including Salesforce, WooCommerce, and Zendesk to service 50+ clients daily, working closely with the business development team to identify pain points and create marketing and advertising campaigns using visualization tools such as Adobe Illustrator & Canva• Supervised a team of three customer support representatives teaching them effective customer service techniques which improved productivity for Zendesk ticketing tasks by 23% daily and boosted client satisfaction rates to 92%• Managed social media accounts, increasing follower engagement by 30%.• Performed SEO optimization tasks for WordPress-based websites to enhance website visibility and provided Hootsuite Social Media Support for key social media channels (Instagram, Facebook, YouTube)• Maintained and built relationships with 100+ customers daily, escalated and designed a “Trade-Pro program” for B2B relations for domestic and USA markets, providing exceptional customer service and efficient product deliveries daily which translated to a key partners’ satisfaction rating score of 97% Show less

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  University canada west

  Dec 2021 - Jun 2022

  Marketing and business development coordinator

  • Generated reports and conducted trend analysis for social media content, identifying niches to optimize organic reach• Conducted A/B testing on email campaigns, increasing open rates by 15% and click-through rates by 10%• Collaborate with senior management team to grow Instagram and LinkedIn accounts, implementing posting schedules through Salesforce for popular content and research events for onshore to participate in / sponsor to recruit domestic students.• Analyzed Social Media engagement rates and performed SM audit including demographic analysis for the potential influencers nominees that would promote UCW educational programs.• Implemented Pardot for automated email campaigns, improving lead scoring and nurturing processes.• Created Social Media Content for UCW TikTok and Instagram channels following university-branded guidelines to engage audiences• Made recommendations to the senior marketing manager on appropriate communications channels to achieve stated goals Show less

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  Capilano university

  Aug 2022 - now

  Student recruitment advisor / projects lead - student recruitment and transition

  • Managed the entire lifecycle of special annual domestic recruitment projects such as "Explore CapU Open House", “REDISCOVER CAPU”, "High School Counsellors' & Career Advisors' Event", "Experience CapU"• Developed and managed the communications & promotion plans, produced newsletters and external communications for the key stakeholders • Coordinated Master CRM documents automation through TargetX & Salesforce. Work with Banner & Argos records management system. • Perform strategic analysis of the domestic higher education industry and trends, forecasting, and strategic planning for the target market and the university’s programs. • Monitoring the metrics and KPIs, assessing performance, and making adjustments as needed to meet the targets.• Create, test, and optimize email workflows, resulting in a 25% increase in lead conversion rates.• Represent and enhance the University's visibility at the strategic domestic events (Post Secondary BC, Alberta OOP, Canadian Universities events) and various fairs (ECF, ICEF, Work BC, etc) including designing, creating, and organizing promotional materials; attending the fairs to respond to inquiries, make presentations to the stakeholders and prospective students.• Collect and compare pertinent data on target markets, making recommendations and writing proposals when requested. Show less

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  University canada west

  Jan 2023 - Nov 2023

  Student recruitment manager (international & domestic)

  • Administer agent accounts and produce Salesforce reports on local performance in response tomanagement accounts• Perform continuous market research to determine the best student recruitment channels and establish appropriate strategies and activities to target them. • Generate new revenue from existing streams and accounts.• Represent UCW at client/agent meetings, local and national exhibitions, and conferences to recruit potential students and build upon stakeholder relationships where applicable.• Develop and train potential agents sourced from fairs, business trips, inquiries, referrals, in general searches in line with business development responsibilities. Show less