Nouman Gill

Experience

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  Danone

  Oct 2011 - Dec 2012

  Territory Manager

  •Analyzed existing market segmentation to develop a significant pool of consumers for a newly launched brand, Bebelac.•Successfully ran brand building activities across the entire spectrum of distributors and established liaisons with target customers to effectively grow the sales in my territory.•Conducted a detailed study of retail networks to identify potential gaps in IMT and LMT shelf placement and closely worked with the Trade Marketing Team and our merchandisers to ensure greater on-shelf visibility of our products by capitalizing on potential gaps. •Grew sales and availability of products by establishing relationships with Key Prescribers (Healthcare Professionals), Retailers (Pharmacies & Superstores) and Wholesalers. Show less

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  Digital Globe Services

  Dec 2012 - Oct 2014

  Sales Executive

  •Systematically grew sales of Telecom products for US based clients (AT&T, Time Warner Cables) by forging working relationships and ensuring hassle free servicing of queries.

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  Starcom Mediavest Group

  Aug 2015 - Sept 2015

  Digital Media Intern

  •Increased Coke studio's season 8 share of voice by critically analyzing and suggesting better ROS and TRP•Closely worked with media buying and media planning teams to extend Coke Studio's reach on electronic and digital media.

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  QuickJelly

  Oct 2016 - Oct 2017

  Digital Marketing Specialist

  • Devised strategies to establish corporate identity of new startups in HORECA, Education, and IT sector, and helped drive traffic to the client’s websites by utilizing a range of techniques including SEO tools, SEM and SMM• Managed online branding and product campaigns on social media for a UAE based cosmetics and healthcare brand• Orchestrated successful launch of social media campaigns for UAE based bakery and patisserie chain by evaluating customer research, market conditions and competitor data Show less

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  Ibex

  Nov 2017 - Nov 2022

  • Managed and developed brands in the North American market with a revenue portfolio of over USD 91 million with an average annualized marketing spend of around USD 6.8 million, in tandem with developing an internal support marketing team by training 8 inductees in digital fundamental and reporting management• Developed and executed digital marketing strategies across all digital media channels from concept to launch in order to drive acquisition and growth for brands (start-ups to enterprises) through managed social media, search, and mobile advertising solutions• Identified new business opportunities and helped in client acquisition by conducting in-depth and thorough digital audits and by leveraging on the untapped potential, growth areas, trends, customers, products, and services that new markets have to offer• Daily campaign optimization based on the most granular level information, keeping in view all the data dimensions (market, demo, creative) and platforms; Search, Social, with attribution model and cross-channel traffic impact• Provided frequent recommendations that aligned with the campaign’s KPIs including - but not limited to - audience profiles, attribution model impact, ad copy text/assets analysis, and website purchase funnel improvements etc.• Coordinated with marketing team on creative campaigns and programmatic buying to support cross-channel promotion efforts and other marketing initiatives for an improved end-user experience Show less • Planned, developed and managed all web, SEM, marketing database, social media and display advertising campaigns.o Managed online marketing and advertising using tools like Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Pinterest Ads, and auto bid management solutions• Developed and implemented robust ads strategies across all channels while managing multi-million dollars ad spend in the US market for E-commerce, Utility, Telco, Fintech, and Energy companies on platforms like Google Ads, Microsoft Advertising (Bing), Facebook and Pinterest• Set quarterly goals and objectives, provided monthly/quarterly/ad-hoc reports of relevant metrics, insights and recommendations by utilizing tools like Google Data Studio, Google Analytics, Supermetrics, and Power BI• Ran A/B tests to increase the efficiency of managed PPC and Social platform campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals aligned with the campaign’s KPIs Show less

  • Digital Marketing Manager

    Jul 2020 - Nov 2022

  • Marketing Analyst - Digital

    Nov 2017 - Jun 2020
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  Vocal Beats

  Dec 2022 - Dec 2023

  Growth Marketing Manager

  • Successfully launched, managed and grew social gaming, voice communication and audio based social networking apps across MENA, Europe, Asia Pacific and North American markets, achieving consistent month-over-month revenue growth by utilizing digital ad distribution channels, advanced data analytics and A/B testing to optimize user acquisition campaigns and user journey• Increased monthly revenue while maintaining Daily Active User base (DAU) and Retention Rate, consistently improving LTV and ARPU• Led cross-functional and cross-cultural teams in the digital marketing space; ad ops, creative planning & designing, product marketing, influencer marketing, user research and localization teams, to develop and implement marketing strategies, ensuring alignment with business goals and objectives• Conducted in-depth market research to identify key trends and opportunities in the Middle Eastern, North American and European markets, driving the localization of app features and content to enhance user engagement• Collaborated with product development teams to prioritize feature enhancements based on user feedback and market demand, leading to a tremendous increase in user satisfaction• Oversaw influencer marketing campaigns and fostered partnerships with key industry players that generated significant buzz, enhanced brand visibility, credibility and increased app downloads in target markets• Implemented user segmentation and personalization strategies to deliver targeted messaging, resulting in a consistent increase in user engagement• Led and mentored a high-performing team of marketing professionals, fostering a culture of collaboration, creativity, and continuous improvement Show less

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  E&

  Jan 2024 - now

  Senior Manager Growth Marketing