Paria Moghadam

Experience

• 

  Vadiro

  Jan 2017 - Apr 2019

  Content Provider and Junior Digital Marketer

  - Managed the company's social media platforms (Instagram and LinkedIn)- Magazine's editor (TNEWS, Tag, Vadiro, Hozass)- Managed the SEO activities.- Planned and executed Google Ads campaigns.- Optimization of weblogs users by Analytics.- Conversion Rate Optimization landings.

• 

  Sabtyar

  Apr 2019 - Apr 2020

  Digital Marketer & Content marketer Strategist

  - Create Content Management Systems- Sabtyar Magazine Chief editor- Managed the company's social media platforms (Instagram, LinkedIn, Telegram Channel)- Customer Journey Mapping- Planned and executed PPC Ads- Developing strategies to drive online traffic.

• 

  Jabama.com

  Mar 2020 - Feb 2021

  Content Marketer Specialist

  - Write PR content- Continuously managed numerous content projects and freelancer writers, providing guidance, review, final copy edits, optimization, and designing accompanying imagery.- Assisted with the messaging, copywriting, and editing of digital content and print materials such as flyers and brochures.

• 

  BaleMessenger | پیام‌رسان بانکی بله

  Apr 2020 - Nov 2023

  - Deep understanding of the product or service, its features, benefits, and target audience.- Conduct thorough market research to identify customer needs, preferences, and industry trends.Analyze competitor offerings to position the product effectively in the market.Develop and execute comprehensive go-to-market strategies to launch products successfully.- Craft compelling product messaging and positioning that resonates with the target audience.- Create customer personas to guide marketing efforts and ensure customer-centric messaging.- Analyze marketing campaign data to measure performance and identify areas for improvement.- Responsible for the management of CPI, CPA, and CPC Campaigns. - Regularly delivered executive reporting and analyses on website traffic, social engagement, KPIs, goals, and client attribution by marketing channel. Show less - Served as a content channel manager, responsible for the research, strategy, coordination, production, and optimization of a website and blog content, and Bale Channels- Continuously managed numerous content projects, providing guidance, review, final copy edits, optimization, and designing accompanying imagery. - Provided research, analysis, and recommendations on website architecture, layout, usability, speed, content, optimization, and insight into competition. - Assisted with the messaging, copywriting, and copy editing of digital content and print materials such as flyers and brochures.- Collaborated with the web development, public relations, and graphic design departments to standardize messaging and provide direction on marketing strategy. - Delivered weekly reporting and analyses on website traffic, social engagement, link acquisition, on-site metrics, inquiries, and other KPIs. Show less

  • Product Marketing Specialist

    Mar 2022 - Nov 2023

  • Campaign Manager and Campaign Executive

    Jan 2022 - Nov 2023

  • Content Marketing Specialist and Social Media Manager

    Apr 2020 - Nov 2023
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  Ertebat Farda co.

  Nov 2023 - now

  Product Manager

  - Collaborate with teams to create and deliver product roadmaps.- Conduct market research and analyze user feedback to inform product development.- Write detailed product specifications and define key requirements.- Support the team in managing the product lifecycle from concept to launch.- Track and analyze product performance metrics to identify growth opportunities.- Participate in Agile processes, including sprint planning and retrospectives.