
Eric Hughes
Marketing Assistant

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About me
Business Operations Strategist | Process Improvement Expert
Education

Arkansas Tech University
-Bachelor of Business Administration - BBA Management and Marketing
Experience

Chick-fil-A-Franchise
Sept 2011 - Mar 2014Marketing AssistantFacilitated day-to-day marketing operations including social media management, promoting guest satisfaction, and managing catering and special events within the community.- Developed social media content and managed accounts, including responding to customer feedback- Executed marketing campaigns to increase visibility of restaurant and market share- Developed strategic partnerships with local businesses and non-profits - Directed all special events and facilitated catering orders to ensure customers were given 2nd mile service Show less

BestWay Rent To Own
Apr 2014 - Apr 2016Store ManagerLead a team of sales, credit, and delivery associates towards success by driving sales growth and directing all operational aspects of the store.- Reversed underperformance of store by managing out underperforming representatives, identifying, and hiring top talent, and motivating the team through frequent communication, coaching and strategic direction- Generated store growth through marketing, sales, and customer retention strategies- Managed store inventory, employee scheduling, P&L and over 200 customer accounts to ensure we were on track with fiscal year goals- Guided team to 25th of 85 stores in company, outperforming others in my district, exceeding sales and customer satisfaction targets Show less

Equity Management LLC
Jan 2016 - Jan 2019Director Of Training And DevelopmentLead multi-unit operations, marketing, employee training, and business development across the territory of Arkansas, Mississippi, and Tennessee. Developed strategies to improve revenue, profitability, and efficiency across the whole company. - Developed and improved company SOP's and KPI's for all locations- Identified areas of opportunities for capital improvements, staff development and business growth- Spearheaded new store openings, then provided coaching and support to general managers after launch- Developed strategies to improve revenue, profitability, and efficiency- Conducted audits, reviewed P&Ls along with other reports with management team to ensure compliance, profit and productivity goals were metKey Accomplishments: - Increased customer approval rating to above 90%- Recognized for increasing online preseence and leading other successful marketing strategies with the "Chatter Box" award - Consistently achieved over 10% year over year sales gains Show less

IFB Solutions
Jan 2019 - Feb 2022Manager of Development and AwarenessCoordinate all development and awareness activities within the state of Arkansas while spearheading other special projects as necessary. Directly influence growth of existing programs through the cultivation of healthy relationships with strategic partners and vendors. - Serve as community spokesperson and provide media training to other staff when speaking about the company- Collaborate with cross-functional teams to tell compelling stories for social media, PR strategies, fundraising and other marketing efforts- Develop, maintain, and publish project KPIs that track project quality, delivery, and predictability- Establish project communication plan with team and key stakeholders and ensure proper execution - Ensure coordination of efforts of all cross-functional team members in consultation with Project sponsor / project stakeholders- Negotiate contracts to ensure best possible terms and conditions- Project manage events, grants, equipment purchases, and other special projects- Collaborate with Operations team to assess business needs, coordinate program changes, and manage budgeted funds- Conduct post-project closure and identify successful and unsuccessful project elements to improve and promote success on future projectsKey Accomplishments: - Increased donation revenue by 50% through establishing key strategic partnerships for economic development, strengthening community impact and fostering sustainable growth Show less

Arkansas CPESN
May 2022 - Dec 2024Owned strategic oversight of resource allocation, ensuring workforce planning aligns with business growth and member needs. This role is a blend of high-level strategic planning, cross-functional collaboration, and data-driven insights.• Cultivated strong partnerships with vendors, suppliers, and key stakeholders, negotiating mutually beneficial contracts to align with business goals and enhance collaboration• Developed and executed a 3-year strategic plan to achieve organizational goals and drive sustainable growth, creating a standard that was used across CPESN nationally• Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks• Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement• Enhanced employee engagement by developing training programs, fostering a collaborative culture, and promoting professional development opportunities• Managed budgets and resources, optimizing allocation for maximum impact on business objectives• Identified opportunities for cost reduction and process improvement, implementing changes that resulted in significant savings• Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process Show less Responsible for managing grants and projects within CPESN and responsible for building, maintaining, and creating collaborative partnerships with community organizations and other strategic community stakeholders and partners to support implementation of community-health focused projects. • Boosted program performance by 53% resulting in closing care gaps for patients, enhancing patient care quality, and a 7% reduction in in-patient stays and ER visits• Achieved a 10x return on investment for members• Directed and trained a large team of Community Health Workers to engage with patients across the state to tackle vaccine hesitancy • Spearheaded the integration of the Airtable platform across multiple departments and networks across the nation, streamlining workflows and enhancing data management efficiency• Developed new client onboarding process that was used across the national network and training materials to educate team members on new integrations• Successfully planned, designed, and scheduled phases for managing multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals • Guided networks in integrating technology solutions (e.g., Airtable, Insightly, Stripe, Wix) to streamline workflows and enhance business performance Show less
Director of Operations
Jan 2024 - Dec 2024Project Manager
May 2022 - Dec 2023
Licenses & Certifications
- View certificate

Airtable Builder Certification
AirtableSept 2025 
Foundations of Project Management
Coursera
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