
Aisling Conlon
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About me
Senior Marketing Manager & DEI Lead at Dogpatch
Education

UCD Professional Academy
2024 - 2024Diploma of Education Strategic Leadership and Management Distinction
The University of Göttingen
2015 - 2016Bachelor of Commerce (B.Com.) International Business/Trade/Commerce First Class HonoursActivities and Societies: University Choir and Orchestra, Volleyball

HubSpot Academy
2017 - 2017MarketingInbound Marketing Certificate

National University of Ireland, Galway
2013 - 2017Bachelor of Commerce International Business & German Language 1st Class HonoursActivities and Societies: Camogie, German Society, Business Society, NUIG Choir
Experience

New Look
May 2014 - May 2017SupervisorManagement responsibilities, cash handling, staff management, merchandising, reaching targets, dealing with customer complaints and customer satisfaction levels.

Pret A Manger
Mar 2017 - Aug 2017BaristaFull-time Barista & Customer Service

Born Fashions
Sept 2017 - Dec 2017Online Marketing ManagerResponsible for Social Media management, content creation & merchandising

ESB
Jan 2018 - Jan 2019Marketing Executive
Dogpatch Labs
Jan 2019 - now> Brand Strategy Development: Enhacing the overall Dogpatch Labs group, including sub-brands NDRC, 2050 Accelerator, Founders Talent Accelerator, Corporate Innovation, Patch, and Fierce. Plus working directly with hundreds of startups and SMEs with GTM.> Campaign Management: Responsible for multi-channel marketing campaigns, varying diverse industries, and target audiences, and achieving dynamic marketing objectives across multiple brands.> Market Research & Analysis: Analyze market trends, customer behavior, and competitor strategies to inform decision-making.> PR and Communications: Proactive storytelling of multiple brands through targeted and curated media, securing and leveraging speaking opportunities for clients, and enhancing brands' reputation through positive reactive communications.> Team Leadership: Working with my Marketing team, all-island regional startup stakeholders on both sides of the border, and tech ecosystem stakeholders.> Content Strategy Oversight: Guide the creation of compelling, on-brand content across digital, print, and social media platforms.> Brand Partnerships: Proud to build long-lasting relationships with movers and shakers in the tech and innovation ecosystem both at home and abroad, including external agencies, key influencers, government bodies, academic institutes, and corporate partners to amplify brand reach.> Crisis Communication: Uphold brand integrity during PR challenges by developing strategic responses.> Innovation Advocacy: Stay updated on emerging trends and technologies, integrating them into marketing strategies where applicable. Show less
Senior Marketing Manager
Jul 2023 - nowDiversity, Equity and Inclusion Lead
Jan 2023 - nowSenior Communications Manager
Jan 2023 - Aug 2023Communications Manager
Dec 2020 - Mar 2023Communications & Events Manager
Mar 2020 - Dec 2020Events & Communications Co-Ordinator
Jan 2019 - Mar 2020
Licenses & Certifications

Inbound Marketing Certification
HubSpotSept 2017
Qualified Marketing Exam
The Marketing Institute of IrelandJan 2021
Languages
- geGerman
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