Experience

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  Taiwan trade center, dubai

  Jan 2006 - Jan 2012

  Marketing manager

  Produced, managed, and organized promotions, business meetings and investment forums to enhance trade relationship between Taiwan and Middle East companies.

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  Oteri srl

  Nov 2013 - Jan 2014

  Brand and communications executive - women's shoes

  Ensured marketing copy aligned with brand guidelines and developed strategies to support business goals and brand image. Created digital marketing campaigns, collaborated with PR agencies, and crafted engaging content to connect with the brand’s international audience.

• 

  Araldi1930 srl

  Apr 2015 - Jan 2016

  Marketing executive - men's leathergoods

  Collaborated with the designer and pre-production team to develop production-ready samples for a leather goods collection, managing the entire product development process from concept to sample production. Handled collection planning, merchandising, and prototype analysis, provided recommendations to the designer, and supported the costing process. Coordinated sample sales, promotional events, and showroom setup, while managing logistics and brand positioning analysis.

• 

  Bragagnolo

  Jan 2016 - Jan 2018

  Brand manager

  Led brand strategy, product design, and marketing initiatives for a menswear label focused on street style and casual shirts. Ensured consistency across all channels, expanded global visibility, and helped the brand connect with young, stylish, and quality-driven customers.www.BRGPROJECT.com

• 

  Lux group

  Mar 2020 - now

  Co-founder

  A consulting firm specializing in three core areas: providing expert consultancy in product design and development, managing fashion brands, and curating a vintage archive to support luxury brands with research and editorial projects.