Sohail Pathan

Experience

• 

  Aarav Infotech

  Mar 2016 - Jun 2017

  SEO Executive

  • On Page and Off Page Optimization.• Launching SEO campaigns for clients.• Create Quality Back Links for client’s website. Bookmark Clients site to SEO friendly directories.• Searching & updating new seo friendly directories.• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.• Keywords research,writing and implementing Meta Tags.• SEO Audits.• Social Media Marketing.• Managing Social Media Platforms.• Planning & Executing Social Media Campaigns.• Analyzing, monitoring and tweaking PPC campaigns (Facebook, Twitter & Google)• Providing guidance to graphic designers on effective ad creative.• Online Reputation Management Show less

• 

  Terbium Solutions Pvt. Ltd

  Jul 2017 - now

  -Brainstorming & Strategizing SEO activities-SEM strategy, planning and servicing -Create monthly and quarterly departmental performance reports with internal team to determine whether KPIs are being met and where there is room for improvement. Also, setup a monthly and quarterly review meetings with the client-Maintain trackers, reports for client interaction and the ongoing work-Understanding client goals/objectives and their entire performance marketing needs including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, Email Marketing, Affiliate Marketing & more-Work with the SEO & SEM Managers/Asst. Managers to develop core competencies and to deliver seamless client work-Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings-Identify growth opportunities from the agency as well as client portfolio to ensure the revenue targets are met from the defined marketing channels-Work on new business pitch decks & contribute in pitch presentations Show less Clients managed – flydubai, Holidays by flydubai, Fortis Healthcare (PAN India), Westside, Soulwallet, India Filings, Get Ketch· SEO & SEM strategy, planning and daily coordination· Brainstorming & Strategizing SEO activities · Daily co-ordination and management of organic & digital media campaigns including planning, execution, and reporting· Support the brand teams in development of review decks highlighting effectiveness and performance· Built compelling client presentations to effectively communicate data and build a cohesive narrative (of competition, strategy, spends, ROI)· Worked closely with an internal specialized team to monitor performance and recommend optimization tactics· Perform regular checks of campaign setups on Google Ads & Facebook dashboards· Train and upskill executives to develop core competencies and to de-liver seamless client work Show less Joined Terbium Solutions Pvt Ltd. in July 2017 as an SEO Analyst.Verticals Handled• On Page• Off Page• Content ManagementClients managed – Domino's Pizza India, Westside, Keventers, Lakme Academy, MAAC India, Arena Animation, Aptech Learning, Aptech Aviation, Aptech Montana, Gauahargeous, Sarex Overseas, Treat Resort, Candyskin• Brainstorming & Strategizing SEO activities based on clients goals.• Content Mapping & Website structure formation on the basis of client’s offerings.• Implementation, Performance Evaluation, Maintenance, Optimization & Reporting of assigned projects.• Work directly with the Digital Marketing Head in strategizing the digital roadmap• Blog posts & Upcoming Blog Suggestions • Performance measurement and analysis• Revising existing Strategy on the basis of performance analysis• Provide guidance to web-developers to implement the SEO suggestionExpertise- Local & HyperLocal SEO. Local Pack optimization.Tools - Google Search Console, Google Analytics, SEMrush Show less

  • Senior Manager - Performance Marketing (SEO/SEM)

    Apr 2022 - now

  • SEO & SEM Manager

    Aug 2020 - Mar 2022

  • Senior SEO Analyst

    Jul 2017 - Aug 2020