Kaitlin Keeler, CDP

Experience

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  Target

  Jun 2007 - Aug 2007

  Executive Stores Intern

  Demonstrated leadership and management skills as the Leader on Duty of the store.Effectively communicated between team members to ensure store success; responded with a sense of urgency to all team members and guests.Utilized store knowledge and facilitated partnerships across the company to complete the project: “Improving Guest Service Survey Scores in Electronics.” The project was implemented in many Michigan stores and was used to develop the “Electronic Champions Program" Company-wide. Recognized by the District Manager as Best Intern in the District. Show less

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  Kaitlin Keeler Tutoring

  Jan 2008 - Dec 2011

  Private Tutor and Study Coach

  Tutored High School students in all general, advanced placement, college preparation, and Spanish classes. Collaborated with students, parents, and teachers to assess the student’s needs and how best to address them as well as to set academic goals.Developed personalized exam preparation programs focused on efficiency and effectiveness to help students maximize their time and achieve academic success; created a personal study timeline based off of exam schedule; prepared and administer practice exams. Show less

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  Kaitlin Keeler Consulting

  Apr 2008 - now

  Independent Marketing Consultant

  Marketing Consulting Services-focusing on strategy and creative problem solving. Collaborate with businesses to identify and assess marketing needs and opportunities. Develop customized marketing strategies, timelines, and results-oriented goals. Focused on leadership and team building, as well as talent development and management.Provide analytic, integrated marketing communication, consumer marketing, retail marketing, team building, event planning, and social media marketing services.Available to help you market YOU. I am passionate about providing career services, including: resume building and editing, interview preparations, career search tips and tools, network building services, portfolio building and management, as well as maximizing the effectiveness of social media to help you market yourself to companies and clients.Specialties:Marketing Strategy, Integrated Marketing Communications, Inbound Marketing, Content Marketing, Branding, Social Media Marketing, LinkedIn for Lead Generation, Digital Content Creation, Multimedia Development, Blog Management, Social Media Training, Social Media Profile Creation and OptimizationCan also provide Spanish speaking and translating services for you and your clients.Hablo español. He estudiado español para once años. Tengo una especialización secundaria en español de la universidad GVSU. Enseño clases privadas a estudiantes en español. Puedo hablar, leer, escribir y traducir español para su compañía y sus clientes. Show less

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  Target

  Aug 2008 - Dec 2009

  Executive Team Leader of Guest Experience

  Primary champion of the total guest experience in the store-focusing on driving and delivering proactive guest service, a great looking store, fast checkouts, and a fast fun and friendly team.Lead and managed the Guest Service Team including: Guest Service Team Leaders and Specialists, cashiers, cart attendants, Pizza Hut Express, Starbucks, and Target Photo; as well as managing the store's equipment.Drove great guest service in the store specialty areas: pharmacy, electronics, and jewelry.Planned, executed, and drove sales at the Check Lanes, Dollar Spot, Pizza Hut, and Starbucks; as well as drove Target Credit Card Conversion and Gift Card sales.Managed talent and performance to develop a results oriented team committed to delivering excellent guest service. Developed eight employees to be successfully promoted at least one position. Promoted a Specialist to Team Leader and continually focused on developing her leadership skills resulting in her becoming the Top Performer in the store.Multi-tasked as Leader on Duty, acting as the Store Manager three to four times per week in a high volume sales of $34 Million a year store. Show less

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  ZACK & ASSOCIATES, P.C.

  Jan 2009 - Oct 2011

  Marketing & IT Manager

  ZACK & ASSOCIATES, P.C. is a CPA firm specializing in accounting for small sized businesses and providing tax and financial planning services to individuals especially the self-employed. Business services concentrated in professional services and real estate.As the IT Manager, I develop and coordinate all IT systems, digital marketing, advertising and promotional projects within finance information systems.Design and implement technology plan by interpreting business goals to configure information software systems to increase sales and maximizing return on investment.Lead and implemented website development project including website design, content management system,and graphics. Manage, and edit website through WordPress web content management system.Design, implement, and facilitate annual marketing plan. Develop and manage social media marketing strategy. Manage digital footprint, organize and publish website and social media platform content. Coordinate marketing events with online activity and track the analytics of social media influence. Perform continuous market research, competitive analysis and risk assessment activities.Developed branding, logo, and graphics for digital and print promotions; including all internal and external communications.Support and maintain information systems and analytic reporting. Consult on all IT hardware and software purchases, installation, implementation, and troubleshooting.Provide IT, marketing, and social media consulting services for clients. Show less

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  MIYAN

  Oct 2011 - Jun 2014

  Marketing Director/Oakland County IT eGovernment Digital Editorial Manager-Oakland County Contract

  As Marketing Director at MIYAN media, a digital marketing and IT services company, my duties included: •Managed all programs in the IT, Government, and Higher Education industries •Supervised a team of Marketing Strategists, provided creative direction, project management and account management •Allocated and managed resources, set and maintain budgets and time lines, as well as assess future needs utilizing project management software •Developed and orchestrated goal-oriented digital strategies and programs that maximize return on investment for MIYAN media and clients •Managed digital media channels for MIYAN and clients •Created and implemented strategies to integrate digital solutions with marketing and business goals, such as: website, social media, blog, email, video, eCommerce platforms, web and mobile applications •Responsible for business development and customer relationship management to attract new clients and grow existing business through marketing, proposal and scope development, and ROI analysis activities Projects and Initiatives: Digital Editorial Manager: Oakland County IT eGovernment •Lead and managed the Oakland County IT eGovernment Digital Editorial Team•Created a multi-tiered, Oakland County-wide integrated social media marketing strategy, including brand standards and social media policy•Created Economic Development and Community Affairs integrated social media marketing strategy, composed training and instructional documentation Program Director for Oakland County Executive L. Brooks Patterson's Elite 40 Under 40 Program. I helped launch the Elite 40 in it's inaugural year, 2012, managed the 2012-2014 classes.Created an Integrated Digital Media Marketing Strategy and training for Oakland Community College.I prepared, taught and facilitated MIYAN media Social Media Marketing and The Fundamentals of Marketing workshops for the Oakland County Small Business Center. Show less

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  Oakland County, Michigan Government

  Feb 2013 - now

  As Digital Editorial Manager for Oakland County's IT eGovernment team, I am responsible for tying high level marketing goals to digital media initiatives through information systems and am responsible for all digital content across the organization. I lead the Digital Editorial Team that creates and publishes engaging multimedia content throughout the County’s various channels. I provide Digital Editorial Team with creative direction, project management, and approval for all content published on Oakland County’s digital channels as well as projects and deliverables for customers. I also manage Digital Editorial Team projects, such as: promotion for the State of the County, Economic Outlook Luncheon, and other department's programs that enhance citizen engagement.Additionally, I wrote and implemented the County’s first enterprise integrated social media marketing strategy integrating all departments’ social presences with the centralized goals of the County including a comprehensive policy, account governance and interactive training. Show less

  • Marketing & Communications Officer

    Aug 2021 - now

  • Digital Editorial Manager

    Feb 2013 - Aug 2021
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  Arrow Strategies

  Jun 2014 - Jul 2015

  Project Coordinator/Oakland County IT eGovernment Digital Editorial Manager

  Project Coordinator on contract assignment at Oakland County, MI Government as the Digital Editorial Manager on the IT eGovernment team.

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  Friends of Foster Kids

  Mar 2015 - Sept 2018

  Member of the Board of Directors

  Friends of Foster Kids (FOFK) is a 501(c)(3) non-profit organization founded in Macomb County, Michigan in 2008 and serves foster children in South East Michigan and beyond by providing a "Christmas" for foster children who have been removed from their homes due to abuse and neglect and placed in temporary housing or shelters. From Macomb County alone there are approximately 900 children in foster care each year. Many of these children have never experienced the joy of receiving a gift at Christmas. In a season for family, granting a child's wish speaks softly of unconditional love form people who care. Since launching in 2008, FOFK has focused it's services to four key programs: Christmas, College, Cars, and Care. Friends of Foster Kids has expanded its services to lend a hand to the older children as they become young adults, going off to college and learning to live independently. Without the support of family, we help them by meeting some of their needs. As part of the Board of Directors I was:• Responsible for the marketing, social media, and web presence for Friends of Foster Kids, including event promotion and donation software integration.• Created the organization’s first marketing plan and social media strategy to help Friends of Foster Kids successfully double the amount of foster children receiving Christmas Gifts in first year of implementation, for a total of $400,000 in gifts distributed in 2015.• Built, designed and supported new website with frequent content updates.• Helped organize, promote, attend, and work various fundraisers and events. Show less