Experience

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  Homtv

  Jan 2011 - May 2011

  Reporting intern

  Pitched, shot, wrote and edited news and features stories for HOMtv programsAnchored live news broadcastsMaintained HOMTV's social media presence on Wordpress, Twitter and FacebookOperated lights, audio, and camera equipment for HOMTV programming and Meridian Township government meetings

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  Automotive news

  May 2011 - Aug 2011

  Video reporting intern

  Sourced leads, arranged interviews, and shot, wrote and edited stories for twice-daily webcastsVoiced, edited and produced "First Shift" morning show as fill-in hostWrote and researched stories for the print edition of Automotive News

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  Ford motor company

  Jun 2012 - Jan 2015

  Zone manager

  • Consulted with Ford dealers in both rural and urban markets to improve sales and serviceperformance and profitability• Analyzed dealership processes to identify areas for improvement in retail sales, customersatisfaction and repair shop efficiency• Awarded 2014 Sales Zone Manager of the Year for highest achievement of sales, share andcustomer satisfaction scores of 6 zone managers in Memphis Region

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  Ford motor company

  Aug 2016 - Jun 2019

  • Managed the wholesale of up to 6,800 vehicles per month to 114 dealers in Ford's DenverRegion, averaging $80M in profit per month• Analyzed sales and share data and developed strategy proposals as part of regional annualbusiness planning, contributing to Denver's top-5 regional performance within Ford's USmarket in 2017• Built and maintained a dashboard-style tracker to monitor dealer-level performance acrossvarious sales, share, and expectancy metrics on a monthly basis• Developed quarterly regional incentive messaging for TV and digital advertising Show less • Created and tracked dealer-level contests for three Ford regions to motivate sales, target keyvehicle lines, and achieved an average contest ROI of 135%• Planned and managed a $1M quarterly incentive budget, using share and sales analyses totarget key vehicle lines• Awarded 2015 Ford Top Achiever Rating given to top-performing 15% of similar skill groupemployees annually• Created, issued, analyzed and presented results to management of a 125-employee survey onworkplace culture and professional development• Coordinated and executed Ford displays at the annual Nashville, Denver, Memphis and NewOrleans International Auto Shows Show less

  • Sales Business Development Specialist

    Jan 2018 - Jun 2019

  • Marketing Specialist

    Jan 2015 - Jan 2018

  • Office Operations Specialist

    Aug 2016 - Dec 2016
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  Ocean spray cranberries

  Feb 2020 - Apr 2021

  Student consultant - ghg accounting and mitigation strategy

  • Gathered and scrubbed Scope 1 and 2 emissions activity data to support company-wide greenhouse gas emission (GHG) accounting project• Conducted financial analysis to evaluate a proposed combined heat and power project at a manufacturing facility; identified tax incentives that reduced payback time by one year• Developed model to extrapolate results of an Ocean Spray farm survey of 307 respondents into electricity, water, and fuel usage estimates for all 700 farmers within the cooperative Show less

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  Poisera

  May 2020 - Aug 2020

  Growth strategy intern

  • Synthesized and visualized data from an 80-person beta test of a preseed app startup in the postpartum mental health space, increasing user engagement by 15%• Created a conversion improvement strategy for a new-to-market product, including clarifying value proposition in web copy, A/B price testing, and increasing urgency in ad messaging• Developed brand partnership and customer engagement strategies, including the creation of a customer advisory board, referral marketing program, and co-branded content with prenatal care providers Show less

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  Goodwill of greater detroit

  Mar 2021 - Apr 2021

  Mba consultant

  Created financial statements, pricing and demand analysis, and growth strategy support for Goodwill Green Works' Wood Sustainability Program, a job training program to teach carpentry skills to underemployed Detroit-area residents.

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  Target

  Jun 2021 - Aug 2021

  Finance leadership development program intern
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  Target

  Jul 2022 - now

  Senior finance manager