Nicklaus Au

Experience

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  Marcus Evans

  Sept 2005 - Aug 2007

  CONFERENCE, SPONSORSHIP AND TRAINING SALES MANAGER

  Hired as a Conference Sales Executive and was subsequently promoted. Responsibilities of both roles are listed: - Manage two teams of sales executive to sell conference, training and sponsorship packages.- Train new sales executive on the products and sales technique. - Coordinate with conferences / training producers on developing new ideas for next quarter sales roll-out. - Achieve budgeted sales and profitability. Achievement includes:- Consistently achieve budgeted revenue and 44% profitability per event consistently throughout 2006 – 2007. Show less

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  Apostrophe Marketing Communications Sdn Bhd

  Oct 2007 - Jan 2010

  MARKETING COMMUNICATIONS MANAGER

  This is a key accounts management role for Microsoft, HP, G2000 and DKSH to provide bespoke Marketing Communications services, strategy, brand management, event management and design for any Above-The-Line or Below-The-Line advertising. Marketing campaigns includes:- Microsoft Office Day customer events for “Future Now” communication series- HP Elitebook “Titanium Casing” launch campaign- G2000 media ad purchase- DKSH “Nature & Science” brand development – brand guide, logos, packaging, website Show less

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  Frost & Sullivan

  Apr 2010 - Jan 2011

  CORPORATE COMMUNICATIONS MANAGER, HEALTHCARE BUSINESS ASIA PACIFIC

  This role reports to PR Manager, Malaysia and is responsible to write press releases, media briefing and develop media relations to promote Healthcare Business reports, industry updates.- Develop communication narratives strategies on behalf of the Healthcare business based on the regional outlook, specific trends and market movements. - Pitch communications to various media organization based on yearly, quarterly and monthly written market reports from the analyst team. - Conduct annual media market overview briefing. - Create and maintain partnership with top media organization to publish exclusive press statements and interviews with internal analysts. - Track and monitor news cycles and media coverage on specific communications narrative, and its impact on the market. Analysis is directly linked to the sales of market research reports. Show less

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  BSI

  Feb 2011 - Aug 2014

  ASEAN MARKETING & MALAYSIA STRATEGIC DEVELOPMENT MANAGER

  This is a dual role reporting to the ASEAN Managing Director and is responsible for business development across Malaysia and Marketing function development across ASEAN countries. ASEAN Marketing1) Recruit and train Country Marketing Executives for Singapore, Indonesia, Thailand & Vietnam.2) Complete re-design of website for each country in full local language and SEO. An average of 3 leads per day are generated through the website channel. Website reaches Google 1st page ranking within 6 months. 3) Complete re-design of sales kit, brochures, collaterals and media toolkits for the region.4) Managed local country advertising & promotion initiatives that resulted in over MYR 800K of sales opportunities within 12 months of marketing function setup across the region.5) Overall sales pipeline enquiries increased from 10 RFQ to 60 RFQ on average across the entire region.Malaysia Strategic Development1) Community building with trade associations partners to develop additional MYR 280K in opportunities.2) Develop the associate consultant referral program (ACP) that generated close to MYR 300K in opportunities.3) Developed & launched the marketing strategy for new certification (GDPMD) product for med-tech sector that gained over 65% market share at the end of 2014 and net over MYR 1.8 million in revenue.4) Wrote and published a series of articles on Quality, Environmental and Information Security Management Systems. Show less

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  Asianage Holdings Sdn Bhd

  Aug 2014 - May 2016

  OPERATIONS & MARKETING MANAGER

  This is a senior leadership position reporting to the Managing Director. The role is responsible for F&B store operations, licensing business development and marketing.1) Manage end-to-end storefront operations for six (6) food & beverage outlets in KL & Penang and a Central Kitchen.2) Reduce operational cost by 13% by systematically sourcing for better raw materials, negotiating better terms for the organisation, and staggered ordering (order as needed). 3) Successfully signed and maintain a Food & Beverage licensing business worth MYR 1.5 million in consumables sales and licensing fee.4) Develop in-store look & feel for each brand and oversee store front transformation.5) Manage brand advertising / promotion, social media campaigns and ad-hoc visual merchandising for storefronts.6) Recruit, train and develop over 30 full-time employees. Show less

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  BSI

  Aug 2017 - Sept 2019

  TRAINING PRODUCT BUSINESS MANAGER

  This is a senior leadership position reporting to the General Manager, Malaysia. The role is responsible to drive product’s sales, revenue and profitability. 1) Total product management which includes product development, sales, marketing, operations & special projects.2) Over-achieved budgeted target with MYR 5.1 mil in sales order and 4.3 million revenues in 2018, with over 60% increase in sales and 58% growth in revenue year-on-year. 3) Managed two (2) nationwide A&P marketing campaign which resulted in MYR 800K sales order intake.4) Restructure departmental cost to increase gross margins by additional 10% by the end of 2018. 5) Average 12% of sales order intake are high-value contracts which contributed 25% of overall sales achievement.6) Average 14% of sales closed are with 2 or more products per contract.7) Average day-rate sold is MYR 15,000 per day of training.8) Manage a team of 3 Sales Executive, 1 Training Operations Executive and 1 Training Finance Executive. 9) Key Account Manager for Ciba Vision Johor & Batam (MYR 170K contribution), Arcadis (MYR 67K), Agilent LDA (MYR 40K) and Boston Scientific (MYR 40K). Show less

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  The Center of Applied Data Science

  Oct 2019 - Feb 2020

  Partner & Client Engagement Lead - FSI
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  CIMB

  Feb 2020 - now

  This role assists the Director of Business Management Office and we work directly with the Group Chief Risk Officer to:1) Manage strategic Group Risk’s Transformation Projects from an end-to-end basis starting from conceptualisation, budget requests, business case justification, timeline management, project troubleshooting and delivery.2) Manage the Data Engineering unit and its deliverables for the Machine Learning projects. This includes Feature Engineering of credit risk variables using data points available within CIMB data warehouse. 3) Develop analytical dashboard visualisation using Tableau Desktop / Server for Risk related reporting. This includes Tableau dashboards for Risk Playbook project tracking, KPI metrics tracking, Macroeconomic tracking and ECL / CoC tracking.4) Coordinate knowledge sessions which includes quarterly Town-Hall sessions with Group Chief Risk Officer, Lunch & Learn sessions and general Risk Trainings amongst teams. 5) Consolidate responses from Group Risk units to be submitted to Ratings Agencies annually. 6) Consolidate and update Group Risk information on CIMB Annual Report. Show less

  • Director

    Oct 2023 - now

  • Vice President, Business Management Office

    Mar 2022 - Feb 2024

  • AVP, Group Risk

    Feb 2020 - Apr 2022