Jill Carroll

Experience

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  WYKS FM KISS 105.3

  Jan 2003 - Jan 2004

  Account Executive

  • Successfully sold advertising and developed new accounts through effective business practices • Created a rapport with local businesses and advertising agencies• Assisted companies in developing and maintaining effective advertising campaigns• Voiced several radio commercials for local clients

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  Allied Advertising and Public Relations

  Jan 2004 - Jan 2005

  Account Executive

  • Managed print advertising for major motion picture studios • Worked closely with print outlets to negotiate deals with motion picture clients• Ensured that print advertisements were accurately ordered and graphically positioned • Supervised and compiled reports for press/promotional movie screenings and events• Assisted in the promotional set up and implementation of artist Q and A sessions

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  Cox Media Group - The Palm Beach Post

  Nov 2005 - May 2012

  Majors/National Advertising Account Executive

  • Providing high level customer service satisfaction• Involved in brainstorming and strategy sessions for future clients • Prepared delivery reports and documents to measure results and advise on campaign optimizations• Successfully selling advertising for pbpost.com, The Palm Beach Post and its subsidiary papers • Creating a rapport with national advertising agencies for major motion picture studios, local entertainment attractions, sports and major department stores • Assisting in the layout of advertisements and ensuring that print ads are accurately ordered• Managing print and online advertising • Creating proposals for all clients which may include marketing information and innovative ideas to advertise• Working closely with motion picture studios to negotiate deals by increasing their scheduling prices• Managing promotional advertisements and ticket giveaways for movie screenings• Researched and resolved account discrepancies and responded to customer concerns • Supervising the National and Majors Account Coordinator • Achieved over $18.5 million dollars in print and digital advertisingKey Accounts:• Major Motion Picture Studios: 20th Century Fox, DreamWorks, Focus Features, Fox Searchlight, Sony Pictures, Universal Pictures, Warner Bros., Weinstein Company and several Independent Studios• Major Department Stores: Bealls Department Stores, Bealls Outlet Stores, Bloomingdale’s, Dillard’s, Macy’s and Stein Mart• Theatre/Arts/Entertainment/Sports: Barrett Jackson, Cinemark Cinemas, Disney on Ice, The Honda Classic, International Fine Arts Exposition, The Florida Panthers, Kravis Center for the Performing Arts, The Miami Dolphins, The Miami Marlins, Muvico Theatres, Regal Cinemas, Ringling Bros. Barnum & Bailey Circus and others• Amusement Parks: Busch Entertainment, Universal Studios and Walt Disney World• Agencies: Allied Advertising, The Boner Group, Imagen Marketing Agency, Moroch, Terry Hines, Zimmerman and others Show less

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  The Palm Beach Post

  Apr 2012 - now

  Digital Sales Account Manager

  • Responsible for a sales team of 4-6 by providing my digital expertise in their efforts to effectively sell digital advertising, service existing clients and continually developing new business for the Palm Beach Post• Responsible for maximizing revenue leveraging digital products for clients across multiple platforms including: SEO, Google AdWords, Retargeting, Behavioral Targeting, Mobile, Email Marketing, Ad Networks, Social Media, Website Development, Display and more• Managing and developing digital marketing campaigns, while producing new and incremental digital revenue for the company • Developing and delivering digital marketing presentations for local advertisers• Achieved over $3.4 million dollars in digital advertising within the last 5 years Key Accounts:• Local Retail: Anthony’s Ladies Apparel, Bethesda Health, Cleveland Clinic, Corcoran, Fite Shavell, JFK, Miami Children’s Hospital, Ozment Law PA, Palms West, Personalized Power Systems and others • Restaurants: Al Fresco, Bud’s Chicken, Il Bellagio, Pizza al Fresco, Renato’s, Rosalita’s, Streb’s Restaurant and others• Schools: American Heritage, Florida Atlantic University and Palm Beach Atlantic University • Theatre/Arts/Entertainment/Sports: Downtown Development and Authority, Fun Depot, Palm Beach Masters (Equestrian), Palm Beach Opera, Palm Beach Show Group, The Palm Beach Zoo, Society of the Four Arts, South Florida Science Center and Aquarium, Winston Trails Golf Club, World Leader’s Conference and others• Agencies: The Boner Group, Cotton Company, True Media Services and others• Builders/Developers: GL Homes, K. Hovnanian Homes, Kolter, Minto and others Show less