Laura Gamboa

Experience

• 

  Technological University of Panama

  Nov 2019 - May 2021

  Coodinator of International Relations

  Coordinator of the International Relations Committee at the XXVI Congress of the Faculty of Industrial Engineering- Foster active participation, leadership, assertive communication and teamwork within the committee.- Manage and track international participants' database.- Organize and coordinate activities together with fellow committees.- Promote the event internationally along with the university's Department of International Relations.- Welcome and offer support to the international participants before, during, and after the event. Show less

• 

  Nowports

  Feb 2022 - Nov 2023

  - Assist in the development, execution, and follow-up of marketing strategies that support the global and local business goals.- Ensure compliance with brand guidelines in the development of merchandise and internal communications.- Plan and coordinate key events with external suppliers and internal stakeholders such as Design and Content teams to ensure cost efficiency and track progress.- Recommend website and campaign optimizations.- Collaborate with the sales team to identify opportunities for new customer acquisition. Show less

  • Marketing Analyst

    Jun 2022 - Nov 2023

  • Sales Development Representative

    Feb 2022 - Jun 2022
• 

  Banco General

  Feb 2024 - now

  Oficial de Mercadeo

  - Diseñar, testear, analizar y ejecutar campañas de email para promover productos a clientes y prospectos.- Realizar pruebas A/B a través de distintas plataformas de mercadeo, para maximizar el ROI de las campañas.- Desarrollar estrategias de personalización de las comunicaciones. - Asegurar que las comunicaciones se transmitan de forma clara y efectiva para cada segmento.- Colaborar con recursos internos y externos para diseñar el formato y copy de las comunicaciones.- Monitorear mejores prácticas en conversión de campañas en medios propios. Show less