
Ann Pukallus
Program Manager

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About me
๐ Strategic marketing leader ๐ข Data-driven growth | Human-centred content | High-performing teams
Education

The University of Auckland
-Post Graduate Diploma in Business (Marketing) Year 1
The University of Waikato
-Bachelor of Arts - BA English and History
Wellington Polytechnic
-Diploma Journalism
Experience

MIND AUSTRALIA (formerly Lantern)
Feb 2010 - Mar 2013Program Manager๐ Designed and delivered an early intervention mental health program, achieving 100% participant retention and 30% continued service engagement.๐ Built cross-sector partnerships connecting healthcare providers, educators, and community services to establish scalable service delivery frameworks.๐ Developed evidence-based materials and evaluation tools to measure program impact, ensuring sustainable and effective outcomes.

Cool.org
Mar 2013 - Feb 2016National Campaign Manager๐ Expanded a national youth education program from 115K to 250K+ participants, securing a three-year funding commitment.๐ Launched a comprehensive digital transformation, including a new interactive website and integrated media strategy, achieving 360K+ site visits with a six-minute average duration.๐ Built a network of 50+ community partnerships, generating a 41% partner engagement rate and fostering long-term collaboration.๐ Increased program engagement by 135% through the implementation of data-driven KPIs and evaluation frameworks. Show less

Hudson Institute of Medical Research
Feb 2016 - nowResponsible for transforming a post-merger marketing and communications function into a high-performing strategic operation within a healthcare research environment. Built and mentored a team to deliver an integrated brand strategy, data-driven digital marketing and stakeholder engagement. Developed scalable processes and evidenced-based systems that increased engagement, enhanced reputation and aligned communications with organisational priorities.
Senior Marketing and Communications Manager, Hudson Institute of Medical Research
Apr 2021 - nowCommunications Manager
Feb 2016 - Apr 2021
Licenses & Certifications

AI Coaching Program: Exploring the application of AI in marketing and strategy to drive innovation and efficiency across digital campaigns.
AI Success Lab
Digital Marketing Certificate
General Assembly AustraliaAug 2019
The Recipe for SEO Success
Kate Toon CopywriterMar 2021
Honors & Awards
- Awarded to Ann PukallusAustralian Museum Eureka Prize - sustainability education Australian Museum Home Energy Project
- Awarded to Ann PukallusPost-graduate: APC Marketing Award University of Auckland First across five streams (A+), Marketing Management and Strategy
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