Prasant Kumar

Experience

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  Blogger

  Oct 2013 - Sept 2016

  Blogger at TechInYou

  TechInYou was a technology-oriented blog with a tagline "there is more to technology than you know".Key Accomplishments:• Crafted 50+ blog content based on extensive research & content writing which drove monthly traffic of around 100,000 visitors• Generated revenue of $1000+ from Affiliate Marketing and collaboration with Flipkart & Amazon• Collected 450+ subscribes for Email marketing with a conversion rate of 60-70% for almost every mail generating high affiliate sale• Used Google Analytics to understand heat maps on the website and thus derived upon a more efficient website design which in the long run reduced bounce rate and increases ad banner revenue• Built 2500+ backlinks over a period of 2 years which helped built a Domain Authority of 30+ value Show less

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  Mahi Communication

  Jan 2017 - Jun 2017

  Co-Founder

  Co-Founded Mahi Communication a Technology company to simplify digital payments and facilitate online recharge.

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  Infosys

  Aug 2017 - Dec 2019

  Senior System Engineer

  - Worked with eCommerce Client as Front end developer increases web core vitals by 42% in 3 Months- Based on Performance was nominated to undertake technology sessions, facilitating courses in C#, Python, DBMS, SQL, MVC, and Angular for batches of 100 - 200.

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  Yearbook Canvas

  Oct 2020 - Jan 2021

  Futurepreneur

  Representing Yearbook Canvas in the Campus & Institutions around IIM Kashipur. Increasing user engagement and driving sales of products via Campus promotions.

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  Ankercloud GmbH

  Feb 2021 - Jun 2021

  Product Management Intern

  - Enhanced Security standards for various Cloud Security Projects- Planed Product Marketing Campaign- Expanded digital presence

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  Bajaj Allianz Life

  Jun 2022 - Jul 2022

  Product Innovation at CEO's Office

  - Digital Transformation and Digital Initiatives- Product Management- FinTech/ InsurTech collaboration- Identifying Innovation Use Cases

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  IndiaMART InterMESH Limited

  Aug 2022 - now

  Assistant Product Manager

  - Led the optimization of Product Detail Pages, utilizing strategies such as mock-ups, wireframes, and competitor benchmarking. Resulted in improved user experience and increased page conversion rates.- Executed SEO optimizations, enhancing Web Core Vitals metrics such as PLT, TBT, LCP, FID, CLS, and INP, leading to a 100% "Good URLs" classification for mobile site pages on Google Search. Achieved a remarkable 20% increase in organic search traffic. Received the Emerging Star Award in recognition of this exceptional achievement.- Optimized ad revenue by identifying non-converting journeys on Indiamart.com. Successfully optimized floor prices, resulting in increased revenue generation.- Successfully delivered over 35 product improvement launches, consistently driving growth in key performance indicators (KPIs) Show less