Prasant Kumar

Prasant Kumar

Blogger at TechInYou

Followers of Prasant Kumar3000 followers
location of Prasant KumarNoida, Uttar Pradesh, India

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  • Timeline

  • About me

    Product @IndiaMART || Ex - CEO's Office @ Bajaj Allianz || National Winner Microsoft AI Hackathon || IIM Kashipur'22 || Ex Infosys

  • Education

    • SRM University

      2013 - 2017
      Bachelor’s Degree Computer Science 8.01
    • Central Board of Secondary Education

      2010 - 2011
      10th General Studies 81.7
    • Sri Chaitanya College of Education

      2011 - 2013
      12th Science 86.8
    • Indian Institute of Management Kashipur

      2020 - 2022
      Master of Business Administration - MBA Marketing/Marketing Management, General
  • Experience

    • Blogger

      Oct 2013 - Sept 2016
      Blogger at TechInYou

      TechInYou was a technology-oriented blog with a tagline "there is more to technology than you know".Key Accomplishments:• Crafted 50+ blog content based on extensive research & content writing which drove monthly traffic of around 100,000 visitors• Generated revenue of $1000+ from Affiliate Marketing and collaboration with Flipkart & Amazon• Collected 450+ subscribes for Email marketing with a conversion rate of 60-70% for almost every mail generating high affiliate sale• Used Google Analytics to understand heat maps on the website and thus derived upon a more efficient website design which in the long run reduced bounce rate and increases ad banner revenue• Built 2500+ backlinks over a period of 2 years which helped built a Domain Authority of 30+ value Show less

    • Mahi Communication

      Jan 2017 - Jun 2017
      Co-Founder

      Co-Founded Mahi Communication a Technology company to simplify digital payments and facilitate online recharge.

    • Infosys

      Aug 2017 - Dec 2019
      Senior System Engineer

      - Worked with eCommerce Client as Front end developer increases web core vitals by 42% in 3 Months- Based on Performance was nominated to undertake technology sessions, facilitating courses in C#, Python, DBMS, SQL, MVC, and Angular for batches of 100 - 200.

    • Yearbook Canvas

      Oct 2020 - Jan 2021
      Futurepreneur

      Representing Yearbook Canvas in the Campus & Institutions around IIM Kashipur. Increasing user engagement and driving sales of products via Campus promotions.

    • Ankercloud GmbH

      Feb 2021 - Jun 2021
      Product Management Intern

      - Enhanced Security standards for various Cloud Security Projects- Planed Product Marketing Campaign- Expanded digital presence

    • Bajaj Allianz Life

      Jun 2022 - Jul 2022
      Product Innovation at CEO's Office

      - Digital Transformation and Digital Initiatives- Product Management- FinTech/ InsurTech collaboration- Identifying Innovation Use Cases

    • IndiaMART InterMESH Limited

      Aug 2022 - now
      Assistant Product Manager

      - Led the optimization of Product Detail Pages, utilizing strategies such as mock-ups, wireframes, and competitor benchmarking. Resulted in improved user experience and increased page conversion rates.- Executed SEO optimizations, enhancing Web Core Vitals metrics such as PLT, TBT, LCP, FID, CLS, and INP, leading to a 100% "Good URLs" classification for mobile site pages on Google Search. Achieved a remarkable 20% increase in organic search traffic. Received the Emerging Star Award in recognition of this exceptional achievement.- Optimized ad revenue by identifying non-converting journeys on Indiamart.com. Successfully optimized floor prices, resulting in increased revenue generation.- Successfully delivered over 35 product improvement launches, consistently driving growth in key performance indicators (KPIs) Show less

  • Licenses & Certifications

  • Volunteer Experience

    • House Representative

      Issued by Sri Chaitanya College of Education on Mar 2009
      Sri Chaitanya College of EducationAssociated with Prasant Kumar