Experience

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  Буревестник

  May 2008 - Sept 2009

  Инженер-электроник

  Role Responsibility:Technical website support, IT infrastructure and users.Functions:Organisation web sites administration.Time and task depatment management.Integration of information technology in working processes.Computor literacy tutoring.Technical tasks creation. Accomplishments:Redesign of organisation’s website.Internet and intranet network combined.

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  Российская таможенная академия

  Mar 2009 - Nov 2011

  Engineer

  Responsibility:Technical support website, it infrastructure and users.Functions:Managing and administrating Academy's websites.Managing time and tasks on IT department.Integrating of information technology in working and learning process.Teaching computer literacy users.Creating technical task. Progress:Integration of e-learning platform Moodle, that has allowed academy to be first Russian universities providing distance learning.Lounched task manager for users.Redesigned and redeveloped Academy's websites Show less

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  Web core

  May 2012 - Jan 2016

  Internet marketing specialist

  Activity — web development, internet marketing.Internet-marketing specialistResponsibility:Developing and promoting of web sites. Web project managementing, controling of internal departments and contractors.Functions:Creating semantic core, keywords distribution, technical tasks on copyrighting, analytics, linc building.Designing website and landing pages interfaces.Ad content creating. Creating PPC campaigns on Direct and Adwords. Using targeting advertising on social network(vk.com, facebook.com) and other. Researching and analysing of key indicators, the formation of hypotheses and changes.Connectiing affiliate networks.Introducing CRM, task managers, call-trackings. Technical tasks on web-development.Progress:Launched over 14 web-projects on develop for 2 years.Increased traffic on number of projects to 130%, without increased the budget.Increased in main indicators of the advertising companies for the year in 1.5 times.Implemented of analysts systems on all projects, for reducing the cost of advertising. Show less

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  Fbs inc.

  Feb 2016 - Nov 2017

  Senior marketing manager

  Responsibility: Managing marketing activities. Developing, implementing and executing marketing strategies. Monitoring, analyzing, determining and managing the marketing budget. Building brand awareness and positioning. Maintenance all areas advertising from content generation and production to running campaigns on across all media platforms.Functions:Developing and implementing advertising strategy in Facebook, Double Click, Twitter, Criteo, Adroll in main countries of ASIA, LATAM and Gulf countries. Managing and analysing for increase effectivity of advertising campaigns. Integrating and tuning of popular analytics systems GA, OWOX, Kiss Metrics, Woopra, Firebird, AppsFlyer, Facebook SDK. Integrating of automation and optimization platforms for advertising — smartly, leadza, adstage, etc. Integrating and tuning of advertising remarketing networks — Criteo, Adroll.Media buying web traffic(FX) and mobile traffic(binary option) in Facebook, Twitter and Double Click. Developing ASO strategy for App Store and Google Play. Controlling and decreasing / increasing performance advertising metrics(CPI,CPL,CPA / CTR,ROI,ROAS).Accomplishments:Integrated marketing strategy for Facebook whereby decreased CPA to 20-32% in some regions for 10 months at the same time increase number of conversions for 30%.Decreased CPL(Registration) and CPA(Purchase) to 20% and increased number of conversions of twice for 6 months due to introduction automated rules and optimise retargeting instruments.Increased organic installs on account of integrated successful ASO strategy.Increased ROI to 1,5 from popular marketing channels like Facebook, Adroll, Criteo and etc. Successfully launched advertising to the market in Europe and Africa. Developed scoring pattern for anti-fraud. Show less

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  Ad4top

  Nov 2017 - Oct 2019

  Role Responsibility:Managing analytics and UA teams. Automation media buying processes. Developing tool for automation. Functions:Testing new traffic sources. Analyzing and tracking media buying results. Automating to create creatives and do tests. Take part in developing an in-house product for automation as Product Owner.Accomplishments:Implemented BI for all marketing and financial activities. Introduced prediction models for media buying, automation actions with advertising platforms, automation for some creative productions. Show less Role Responsibility: Develop, implement, execute and launch mobile marketing strategies for all agency’s clients and control them. Manage UA team.Research and integrate new effective solutions for marketing activityFunctions:Create and manage buying team. Searching and interviewing candidates.Hosting internships. Scaling main of traffic sources(Facebook, Snapchat, Google, Twitter etc). Search, test and implement new advertising sources and analytics tools.Work with different verticals of business like gamedev, e-commerce, dating, fin-tech.Automation and optimization all process of buying. Accomplishments:Scaled marketing and financial indicators to twice for agency’s clientsIncreased team’s results to 20% due to introduction automation and optimization toolsA lot of internships are hosted. Show less

  • Head of R&D department

    Dec 2018 - Oct 2019

  • Group Head Media Buyer

    Nov 2017 - Nov 2018
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  Aitarget

  Oct 2019 - Jan 2021

  Product lead at ailab

  Role Responsibility:Making AI solutions for the main tool and clients. Launching Proof Concepts of products based on AI/Machine Learning/Neural networks for the Digital Industry each month. Managing the developing and the data-sciencing teams. Functions:Making and testing hypotheses for AI solutions in the Marketing industry. Researching new and actual Machine Learning papers, code, and datasets. Checking, testing, and introducing it. Creating technical tasks for the developing team. Development process support. Preparing data for datasets. Working with popular APIs like Facebook API, Google, Amazon, Shopify Show less

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  Mel science

  Feb 2021 - Feb 2022

  Head of user acquisition

  Led the establishment of an international acquisition team, driving cohesion among creative, User Acquisition (UA), and analytics teams. This strategic initiative yielded remarkable results, with a 1.5x increase in user growth within a year, achieved while only increasing digital marketing expenses by 30%.Revamped the marketing strategy to navigate challenges, including the launch of iOS 14.5, which posed obstacles to performance. By diversifying marketing spend across multiple channels, we not only mitigated these challenges but exceeded targets by 100%.Implemented an efficient reporting system spanning marketing and finance departments, slashing decision-making time by 1.5x. This streamlined process facilitated quicker, higher-quality test launches and analyses, empowering data-driven strategies.Executed a series of successful Growth Hacking experiments, notably employing dynamic landing pages for paid channels. These experiments resulted in a significant boost in conversion rates, elevating the rate from visits to subscriptions from 3% to nearly 4.7%. Show less

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  Red panda labs

  Jul 2022 - now

  User acquisition team lead