Nelly Papoyan

Experience

• 

  Armenian Marketing Club

  Jun 2018 - Sept 2018

  Marketer

  • Brainstorming• Idea generation• Market analysis• Marketing and business plan development

• 

  10X Engineering

  Dec 2018 - Apr 2019

  Marketer and CIS Business Development Manager

  • Rebranding, Targeting, and Marketing: Led initiatives to redefine brand identity, enter new markets, and improve overall marketing strategies.• New Audience Development: Identified and developed new target audiences to expand market reach and increase engagement.• Customer Base Expansion: Established new customer and partner bases through strategic interaction and relationship-building with market representatives in Armenia, Russia, Kazakhstan, Belarus, and the USA.• Comprehensive UX and Product Development: Managed all UX and product development processes, including product launch, monitoring, and evaluation.• Expansion of Company Presence in Various Markets, Primarily in the CIS: Successfully expanded the company’s presence across key markets, focusing on the CIS region. Show less

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  EatLink LLC

  Sept 2019 - Jan 2021

  Product Owner Assistant

  • Business Development Strategy Management: Leadership of the full product development lifecycle, from concept to market, as well as ensuring strategic alignment and growth.• Comprehensive UX and Product Development: Creation of user-oriented platforms and overseeing development to ensure flawless functionality and exceptional user experience.• Brand Building and Positioning: Development and enhancement of brand identity to create long-term market impact and customer loyalty, branding from A to Z.• Prioritization of Business Needs: Strategic alignment of resources and priorities to achieve key business objectives and optimal outcomes.• Documentation and Standardization: Creation and maintenance of consistent standards, processes, and documentation to ensure operational efficiency.• Innovation, Standards, Change, and Risk Management: Implementation of innovations and new standards to improve efficiency and manage risks effectively. Show less

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  SuperAnnotate

  Sept 2019 - Apr 2020

  Annotator

  • Object Annotation: Annotated and labeled objects within images for machine learning model training, ensuring high-quality and precise data for model accuracy.• Feedback for Tool Improvement: Collaborated with developers and machine learning specialists, providing detailed feedback to enhance tool functionality and performance.• Quality Assurance (QA): Conducted thorough quality checks on annotated datasets to ensure compliance with project guidelines and maintain high data integrity.

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  InnLine LLC

  Feb 2021 - Sept 2024

  • Portfolio and Program Oversight: Manage and coordinate multiple projects simultaneously, ensuring alignment with deadlines, quality standards, and strategic goals.• End-to-End Project Management: Oversee the entire project lifecycle, from initial planning and design of user interfaces and experiences to execution and delivery, while ensuring milestone achievement and team alignment.• Risk and Change Management: Identify potential risks and implement strategies to mitigate them. Manage change processes to ensure successful project outcomes.• Resource Optimization: Allocate and optimize resources, including budget and time, to maximize efficiency and achieve objectives effectively.• Team Development and Training: Foster a collaborative and positive work environment.• Process and Innovation Enhancement: Introduce and manage new standards, innovative solutions, and improvements to enhance productivity and align with business goals.• Stakeholder Communication and Coordination: Maintain clear and effective communication within teams and with external stakeholders, while nurturing long-term professional relationships. Show less

  • Product Manager

    Jun 2021 - Sept 2024

  • Portfolio Manager

    Jun 2021 - Jan 2024

  • Program Manager

    Feb 2021 - Jun 2021
• 

  SoftConstruct

  Nov 2024 - now

  Product Manager

  Main Directions: Live Casino, Web3 Growth Management (Cryptocurrency,ftNFT), Exclusive Products Management, Community and Management, Promotions Management.• Strategic Product Management- Developing long-term and short-term strategies aligned with company goals and market trends.- Conducting market analysis to identify needs, emerging trends, and competitor activities for informed product decisions.- Collaborating with stakeholders across all levels to ensure alignment with the product vision and goals.• Change and Resource Management- Proactively addressing changes with thorough risk assessment and mitigation strategies.- Optimising resource allocation, including budget, time, and team capacity, to achieve project objectives efficiently.- Adapting plans and strategies to respond to evolving business needs and dynamic market conditions.• Standards, Innovations, and Improvements Management- Establishing quality benchmarks, processes, and documentation to ensure consistency and excellence in product delivery.- Ideating and testing concepts based on company needs, strategic goals, and market trends.- Staying ahead of industry innovations and integrating relevant advancements to maintain a competitive edge. Show less