Experience

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  Slvr records

  Mar 2013 - Mar 2014

  A&r assistant

  • Produced and hosted three podcast episodes using Adobe Audition and Serato DJ• Recruited and networked with designers, bloggers, and artists

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  Saddlebrook resort

  May 2014 - Jun 2014

  Marketing intern

  Saddlebrook is a destination resort that is also known for its world-class golf and tennis training programs for junior athletes.• Created a targeted email campaign promoting tennis camps to 50 high schools with an estimate of $200,000 in revenue• Shadowed director of tennis program and practiced enthusiastic, immediate response to issues• Effectively presented the tactical approach of the email campaign to the marketing board• Coordinated and updated 150+ leads in the customer database Show less

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  Doubletree by hilton tower of london

  Jun 2014 - Jul 2014

  Skylounge server & dj

  Server by day and DJ by night at SkyLounge, a top rated hotel rooftop bar in London.• DJ'ed four times a week as SkyLounge recorded its record monthly profit• Recommended wine selection and explained special menu items• Prepared event floor plan for parties up to 200 people

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  University of richmond

  Feb 2015 - May 2017

  • Selected as Co-Captain by teammates two years in a row, reaching Conference Finals and Semifinals• Fostered a team culture centered on positive reinforcement, mutual accountability, and open feedback, enhancing collaboration and trust within the team • Crafted data-driven social media campaigns that attracted 9.5k followers in the electronic music festival niche• Successfully identified growth opportunities by facilitating a focus group and six 1:1 interviews, resulting in a ~30% increase in engagement• Strategically adapted the content strategy through multiple iterations to align with evolving target audience preferences and updates to the platform algorithm

  • Team Co-Captain & Player - NCAA Division 1 Tennis

    Aug 2013 - May 2017

  • Marketing Research Analyst & Social Media Manager

    Feb 2015 - Apr 2017
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  Lausanne palace

  Jan 2016 - Jan 2016

  Front desk & service intern

  Part of the Leading Hotels of the World, the Lausanne Palace & Spa is a historic five-star hotel offering breathtaking views of the Lake Léman and the Alps.• Upsold rooms and other services of the hotel using suggestive selling techniques• Assisted in guest check in and outs and accommodated special requests with the standards of a leading hotel establishment• Shadowed Housekeeping Supervisor and managed a floor by ensuring quick turnaround of rooms, performing quality controls, and following meticulous procedures Show less

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  Doubletree by hilton amsterdam centraal station

  May 2016 - Jul 2016

  Sales rotation program intern

  While I was working on my marketing research project (see above), I also worked full-time at this beautiful hotel with a breathtaking view of Amsterdam:• Improved online reputation strategy to increase sales by launching a new TripAdvisor SOP• Created a new package plan, strategically aligning status, rates, and benefits, with the goal to boost client engagement and revenue growth of the segment by 15%• Improved social content calendar by adding subcategories to align social goals to business goals• Handled 100+ guest requests and resolved problems with high reported rate of satisfaction• Coordinated and updated 8,000+ leads in the customer database Show less

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  Event cadence

  Aug 2017 - Aug 2021

  I hired, onboarded and led a cross-functional team, helping an enterprise SaaS startup scale revenue from $1.1M to $9M+. I often stepped up as a Customer Success Manager working with onboarding, renewing and upselling Fortune 1000 customers. Joining as the first marketing hire to grow an early-stage enterprise SaaS startup, I developed a marketing strategy from scratch. Since we were a small and mighty team of five, I developed cross-functional skills in Customer Success, Product Development, UI/UX Design and Sales.

  • Marketing Director

    Jul 2020 - Aug 2021

  • Marketing Manager

    Aug 2017 - Jul 2020
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  Next level trainings

  Aug 2019 - Apr 2020

  Fundraising leadership coach

  • Guided and mentored two teams of 30 people, successfully orchestrating fundraising events that generated over $120,000 within 30 days in support of local non-profits• Facilitated the personal growth of 100+ students, enabling them to live the life they genuinely desire by cultivating self-awareness and conquering fears through immersive group exercises

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  Energizing the business athlete® - eba

  Mar 2022 - now

  Fractional marketing director

  Supporting remotely the launch of a new product, I own the marketing strategy for Energizing the Business Athlete:• Leading brand strategy to reach a new target audience and scale impact in the world• Implementing a digital product launch for people who want to be the healthiest version of themselves• Strategizing social media strategy from scratch to attract followers and grow an email list• Planning, filming and editing 40+ branded social media videos to increase reach and engagement Show less