Freya Armstrong

Experience

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  MEC

  Sept 2014 - Apr 2015

  Account Team Intern

  Supporting Account Managers and Executives in day to day planning and activation on the Organic Performance and SEO accounts. Assist in various tasks involving research, planning and delivery of results and account performance.

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  Greenhouse GroupM

  Jul 2015 - Jul 2016

  Social Media Account Executive

  Main accounts: Lloyd Banking Group, Halifax, Royal Bank of ScotlandScheduled posts, monitored budgets, provided in-depth campaign analysis reports for the client, supplied recommendations on future campaigns including audience targeting on a range of platforms and booked media budgets on Metis and reconciled monthly. Lead on the weekly client reporting call. Utilised tools such as: Sprinklr, Sysomos, Foresight News, Metis and extensively used Ad management tools on Twitter, LinkedIn and Facebook Show less

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  MEC

  Sept 2016 - Jun 2017

  Social Media Account Executive

  Main accounts: Carex and Feel Good Drinks •Working part-time whilst completing my final year at University• Day to day tasks such as; content creation and planning, reactive posting, community management, campaign idea generation, influencer outreach and supporting on campaigns and social competitions• Providing additional support on SEO work and New Business briefs. Brainstorming campaign ideas and conducting social and competitor audits for pitches

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  Manning Gottlieb OMD

  Jul 2017 - Dec 2021

  Key accounts: McVitie’s, Flipz, Department for Education, Estée Lauder and SpecsaversFull service social role: Social strategy, Account & Client Management, channel and community management, paid social planning, managing creative content process, reactive activations, social listening and Influencer campaign management

  • Social Account Manager

    Apr 2021 - Dec 2021

  • Senior Account Executive

    Apr 2019 - Apr 2021

  • Social Media Executive

    Jul 2018 - Apr 2019

  • Social Media Assistant

    Jul 2017 - Jul 2018
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  DraftLine Europe

  Dec 2021 - Jun 2023

  Social Strategy Account Manager

  In-house agency at AB InBev Main accounts: Budweiser & Stella ArtoisWorking closely with brand teams to shape and implement social media strategy and campaigns

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  Eight&four

  May 2023 - Jan 2024

  Social Strategist

  Social & Creative agencyKey Accounts: British Heart Foundation, Genesis (Auto), Sandals Resorts, Everyman Cinemas Audience exploration, persona building and profiling. Setting social strategies and helping clients to implement these internally with trainings, ways of working guides and in-depth process recommendations. Sector audits and insight gathering.

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  Not Actual Size

  Mar 2024 - now

  Senior Social Strategist