Experience

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  Metrocall

  Jan 1997 - Jan 1999

  Graphic designer

  Designed collateral materials, including brochures, flyers, posters, point-of-purchase displays, trade show exhibits, newsletters, presentations and media kits.Developed strategy and visual direction for product launches, sales collateral, advertising campaigns and internal human resources communications program.

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  Direct impact

  Jan 1999 - Jan 2001

  Senior graphic designer

  Established and developed Direct Impact’s in-house graphics and production department; secured over 25 new clients for design services within the first year.Designed comprehensive campaign materials for a variety of clients, from concept to finished print and electronic products.Developed internal marketing materials and streamlined internal communications processes.Managed graphics associates duties and production department timelines.Featured clients:- American Airlines- Association of American Railroads- Blue Cross Blue Shield- Humana- Lockheed Martin- Microsoft- Miller Brewing Company- National Automobile Dealers Association- Pfizer- United Healthcare- U.S. Mint- Wyeth Show less

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  Peak xv networks

  Jan 2002 - Jan 2002

  Office coordinator

  Managed daily office operations, meeting and event coordination, and travel.Coordinated the development, organization, and production of proposals, research analysis and marketing materials.

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  Ddc public affairs

  Jan 2003 - Jan 2006

  Senior graphic designer

  Designed and provided art direction of websites, brochures, direct mail pieces, emails, display advertisements, campaign identities, trade show displays, technical manuals and education kits for Fortune 500 companies and national associations.Rendered architecture and interface functionality for advocacy and fundraising websites.Developed the creative concept and managed execution of DDC’s internal marketing program, including brand repositioning, collateral, advertising, web demos and direct marketing.Coordinated standard operating procedures, technological standards, and staff development for DDC’s in-house graphics department.Featured clients:- Aetna- Air Products- Altria- American Chemistry Council- Boeing- Citigroup- Clear Channel- Food Marketing Institute- Ford Motor Company- General Motors- Humana- United Healthcare- United States Chamber of Commerce Show less

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  Cheryl bogovich

  Jul 2006 - Nov 2008

  Freelance designer

  Responsible for design and art direction of sales materials, print and e-marketing campaigns, collateral, and direct mail. Quality assurance (QA) reviewed and authorized sites for launch after development.Featured clients:- American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)- Arts Council of Fairfax County, VA- Broder Brothers- DDC Advocacy- Juvenile Diabetes Research Foundation (JDRF)- Merrill Lynch / Blackrock- National Association for Girls and Women in Sport (NAGWS)- Princeton University Press- Sports Dreammakers- The Short List Show less

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  Trueaction, a gsi commerce company (acquired by ebay)

  Nov 2008 - Aug 2012

  Art director

  Provided design and support for various e-commerce websites (fashion, technology, sporting goods, educational, and toys); including client meetings, brainstorm sessions and concept/strategy creation to comprehensive comp development and launch.Responsibilities included: creative strategy, conceptual design, client management, comprehensive presentations and art direction.Featured clients:- Aeropostale- Bath & Body Works- Gevalia- HBO- IC Companys Denmark- PBS- Radio Shack- Spanx- Toys ‘R Us Show less

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  Vanguard

  Aug 2012 - Oct 2023

  Launched campaigns in collaboration with marketing strategists, research experts, and design to generate and launch solutions for self-directed investors, advice, and ultra-high-net-worth clients. Highlights:• Led the UX strategy for the marketing launch of Digital Advisor, contributing to its ~3B AUM success by end of 2023• Led the redesign of the Annuities experience, resulting in a 30% increase in web to phone conversions. Online FAQs led to deeper conversations and faster enrollments.• Conducted workshops and developed a strategy for virtual educational experiences for UHNW next-generation clients, meeting the lead goal for 2020 and facilitating 26 education sessions within two quarters.• Established the design thinking program in coordination with LUMA to make human-centered discovery, research methods, and experimentation the standard practice. • Produced journey and service maps to understand and evaluate the complex financial journey ecosystem. Implementation of an in-house process for customer journey maps saved the department over $600K in external vendor expenses.• Developed an in-house, on-call research participant pool of 500 crew to expedite directional feedback for new ideas and concepts. • Proposed future information architecture for the redesign of Vanguard’s career opportunities website. UX strategy included 5 keys areas of focus to increase interest and engagement, based on stakeholder workshops, competitive reviews, and current site audit. Inspired strategy and design teams to push boundaries through cross-discipline workshops. Facilitated regular and ad hoc working sessions to help drive forward UX and Discovery work.Delivered documentation about findings, recommendations, personas, user flows, roadmaps, UX requirements, audits, and journey maps; including job aids and procedure guidelines.Mentored junior staff and helped establish best practices for UX job positioning. Show less

  • User Experience (UX) Strategist

    Dec 2015 - Oct 2023

  • Lead UX Designer

    Aug 2012 - Dec 2015