William Lau

Experience

• 

  Astro

  Aug 2004 - Dec 2006

  Online Editor

  • Oversaw content creation for Xfresh, a youth-centric entertainment brand on multiplechannels including web, TV, radio, and on-ground events• Featured speaker for the 2005 Marketing for Youths Conference and Asia Media Summit• Planned and facilitated the Xfresh Young Journalists workshop

• 

  Ezernet

  May 2007 - Oct 2008

  Affiliate Manager

  • Managed publisher-merchant relations on the company’s online advertising network• Led various website development projects and online marketing initiatives

• 

  Sam Media

  Oct 2008 - Aug 2010

  Online Marketing Manager

  • Kick-started and managed the company’s online advertising programs across several adnetworks and social media channels• Drove online marketing strategy in the APAC region

• 

  YTL Communications

  Oct 2010 - May 2014

  Manager, Content Development & Partnerships

  • Initiated and grew media partner relationships, generating more than RM500K/year in delivered value• Delivered the UEFA Euro 2012 campaign page on time and on budget with a skeletal dev and editorial team• Led social media and email marketing operations for the brand’s content portal, Yes World

• 

  Quintiq, a Dassault Systèmes company

  Jun 2014 - Jun 2017

  Copywriter

  • Helmed content strategy and execution for the brand’s email campaigns, ad campaigns, and events• Led the development of a web app to facilitate peer reviews between writers• Formalized the writer onboarding program with coaching sessions and content guides

• 

  2X

  Jul 2017 - Apr 2019

  Content Strategist

  • Revamped content strategy and operations for IT consulting firm WGroup to grow its $50M pipeline• Developed A/B testing framework for WGroup to systematically optimize weekly ABM email campaigns• Designed and implemented a Drift chatbot for WGroup as a new lead gen source

• 

  Maxis

  Apr 2019 - Sept 2021

  • Oversaw all Maxis Business enterprise product communications and campaigns• Led major ATL campaigns including Retransformation (2020), Maxis Programmable Network (2021), and Maxis Right Cloud (2021)• Launched the first study on enterprise digital transformation in Malaysia with IDC in 2020

  • Marketing Communications Manager, Enterprise Lead

    Nov 2019 - Sept 2021

  • Content Manager

    Apr 2019 - Nov 2019
• 

  Studio WL1

  Oct 2021 - Dec 2023

  Principal Content Strategist and Editor

  Founded content strategy practice serving primarily B2B technology firms. Clients include Adobe, Cisco, Xactly, OPSWAT, and Beaconstac.

• 

  2X

  Jan 2024 - now

  Creative Strategist