Pia Lessing

Experience

• 

  The Ritz-Carlton Hotel Company, L.L.C.

  Jun 2018 - Jul 2018

  Online Marketing & PR Intern

  Implemented a new digital strategy for the luxury hotel, including the launch of the hotel-own Instagram profile and co-managing the global Twitter channel with over 200k followers. Prepared and guided influencers through various on-site activities and events during their stay.

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  Marc Cain

  Jul 2019 - Sept 2019

  Online Marketing Intern

  Developed, analysed and implemented a reworked digital strategy for three social media media channels (Instagram, Facebook and Pinterest) and the corporate blog. Conducted the digital media reporting of the Marc Cain SS20 fashion show in Berlin.Analysed the search engine marketing and paid social activities and implemented strategic changes to optimise the customer acquisition and purchase process. Developed and launched the Marc Cain "Mysterious Women" digital brand campaign, interviewing 10 exceptional and revolutionising women. Show less

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  ABOUT YOU GmbH

  Jun 2020 - Oct 2020

  Influencer Marketing Intern

  Executed over 50 monthly haul collaborations with influencers in 5 European countries. Consulted brands (e.g. Nike, Adidas, Levi’s) in talent selection and integration into onsite and social campaigns for ABOUT YOU channels. Planned influencer invites for the ABOUT YOU Awards, ABOUT YOU Pangea Festival and ABOUT YOU Fashion Week.

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  Pulse Advertising

  Jan 2021 - Aug 2022

  Developed, presented and implemented an always-on social media and influencer marketing strategies for FMCG, fashion and automotive clients (monthly project budget up to 100K €). Conducted an in-depth competitor and industry analysis of European car market and successfully pitched end-to-end digital marketing strategy to international automotive client (total project budget 3M €). Executed influencer campaigns and managed social media channels on Instagram and TikTok for clients in the fashion, FMCG and entertainment industry. Led the influencer activation for the global launch of the BOSS x Russell Athletic capsule collection. Onboarded over 200 international creators and managed a project budget of 500K €.

  • Coordinator, Influencer Marketing

    Jun 2022 - Aug 2022

  • Junior Coordinator, Influencer Marketing

    Jan 2021 - May 2022
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  Imperial College FMCG | Luxury | Retail Careers Club

  Oct 2021 - Aug 2022

  Head Of Marketing

  Managed the social media accounts of the FMCG, Luxury & Retail Careers Club, reaching over 2.000 Imperial College Master students. Organised member-exclusive events including speeches, workshops, and panel discussions, with up to 80% attendance rate throughout the year.Organised a three-day student-led conference and Innovation Hackathon in May 2022 on “Re-imagining Sustainable Retail”. Prepared student workshops and mentoring sessions and acquired speakers from industry leading companies. Show less

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  ABOUT YOU

  Sept 2022 - now

  Building and managing exclusive brands in collaboration with influencers and celebrities, including Guido Maria Kretschmer, Lena Gercke, Lorena Rae and many more. Leading and guiding brands throughout the development, launch and execution stages (incl. budgeting, collection development, brand building, marketing production and e-commerce operations). Leading the communication and negotiations with all internal and external stakeholders.Developing and implementing digital strategies (incl. SEO, SEA & social media) and managing seasonal marketing budgets of over 500k €. Preparing and managing seasonal brand events, e.g. Guido Maria Kretschmer brand show at ABOUT YOU Fashion Week. Show less

  • Project Manager, Celebrity Collections

    Sept 2023 - now

  • Junior Project Manager, Celebrity Collections

    Sept 2022 - Aug 2023
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  Rocycle

  Oct 2024 - now

  Indoor Cycling Instructor

  Leading and instructing high-energy, music-driven indoor cycling classes that inspire and challenge participants to achieve their goals. Creating engaging playlists and choreographed rides that blend cardio, strength, and rhythm-based movements. Cultivating a supportive, inclusive and empowering community atmosphere that encourages retention of the riders and enhances the overall experience at Rocycle.