
Arsalan Ebrahimi
English and IELTS Tutor

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About me
Digital Marketing Manager at Khodro45 | Technical Marketing Engineer | Growth Marketer
Education

University of Tehran
2014 - 2017Master of Science - MS Biomedical/Medical Engineering
Shiraz University
2008 - 2014Bachelor of Science - BS Mechanical Engineering
Experience

Self-employed
Sept 2007 - Jun 2019English and IELTS TutorTeach IELTS & PTE including written and spoken English to the students.Make teaching plans for the IELTS & PTE Program.
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Parseh Intelligent Surgical System Co. (Parsiss)
Apr 2017 - Mar 2020Digital Marketing SpecialistPlan and execute all digital marketing activities including SEO/SEM, marketing database, social media and display advertising campaigns.Assisted in the development and execution of marketing campaigns, including social media management, content creation, and email marketing.Conducted market research and competitor analysis to identify growth opportunities and improve campaign effectiveness.

Razan Pharmed Iranian
Mar 2020 - Mar 2021Senior Digital Marketing SpecialistDeveloped and executed comprehensive digital marketing strategies to drive brand awareness and website traffic.Conducted keyword research, on-page optimization, and link building to improve organic search rankings and increase organic traffic by 50%.Utilized web analytics tools to track key performance metrics and generate reports, providing insights for ongoing campaign optimization.

Darou Afshan Shaygan Pharmaceutical Co.
Mar 2021 - Jun 2022Performance Marketing Manager & E-CRMDeveloped and executed integrated marketing campaigns, leveraging digital marketing channels, events, and webinars to generate leads and drive pipeline growth.Monitored marketing performance metrics, analyzed campaign effectiveness, and optimized marketing programs to maximize ROI.Strategize, design, and implement digital approaches, including web, organic, and paid media to meet business goals and objectives.

Health Aid & OPD pharma
Jun 2021 - Mar 2022Sr. Performance Marketing Specialist & E-CRMDrive product positioning and messaging.Developing comprehensive online marketing plans, including product launches, marketing collateral, sales enablement tools, and demand generation campaigns.Use a strong analytical skills with a data-driven approach to decision-making, leveraging metrics and KPIs to measure and optimize marketing performance.

Smartech
Jul 2022 - Jun 2023Senior Product Marketing Manager (Digikala Group)Provided training and support to staff members on CRM usage and best practices.Communicates the value of the product to people outside of the organization, such as potential buyers, clients, or investors.Conducted data analysis to identify customer behavior patterns, segment customer base, personalize communications and identify areas for improvement.Provide insights that may impact aspects such as product features and user experience.Developing effective marketing strategies and plans (pricing, advertising, product launching).Working with product development teams to improve product features and establish product pricing. Show less

Pindo.ir
Jun 2023 - May 2024Create and maintain marketing budgets and monitor spending.oversee and manage a team of performance marketers and collaborate with other departments and stakeholders.lead and execute data-driven marketing campaigns across various channels and platforms.Monitor and analyze marketing performance and metrics, such as CPA, CPI, CPL, CTR, CPX, ROI, LTV, CAC, ROAS, AOV, etc.Develop and execute effective performance marketing campaigns that drive traffic, conversions, and revenue & GMV growth Show less Develop and implement performance marketing strategies across multiple digital channels, including paid search, display advertising, social media advertising, affiliate marketing, and E-crm marketing.Create and manage digital advertising campaigns, including campaign setup, budget allocation, ad copy creation, targeting, and optimization.Monitor campaign performance, analyze data, and generate actionable insights to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).Conduct A/B tests and implement conversion rate optimization (CRO) strategies to improve landing page performance and user experience.Monitor and analyze campaign performance metrics, adjust strategies accordingly, and provide regular reports to stakeholders.Manage relationships with external agencies, vendors, and partners to ensure seamless execution of performance marketing campaigns. Show less
Performance Marketing Manager (Digikala Group)
Sept 2023 - May 2024Senior Performance Marketing Specialist (Digikala Group)
Jun 2023 - Oct 2023

Khodro45.com
May 2024 - nowDigital Marketing ManagerAs the Digital Marketing Manager at Khodro45, I lead a dynamic team of 6 professionals with various specialties, including SEO, data analysis, performance marketing, and marketing automation. My role focuses on driving data-driven strategies to optimize online presence, enhance user engagement, and maximize ROI. By leveraging insights from marketing analytics, I ensure our campaigns are precisely targeted and effective, contributing to the company’s growth and success in the automotive industry.
Licenses & Certifications
- View certificate

Advanced Google Analytics
Google analytics - View certificate

Google Analytics for Beginners
Google analytics - View certificate

Google Analytics for Power Users
Google analytics - View certificate

Google Tag Manager Fundamentals
Google analytics - View certificate

Introduction to Data Studio
Google analytics - View certificate

Google Ads Search Certification
GoogleJun 2022 - View certificate

The Fundamentals of Digital Marketing
Google Digital GarageMay 2022 - View certificate

Google Analytics Individual Qualification
GoogleJun 2022
Languages
- enEnglish
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