Xin Ying Lim

Experience

• 

  Pusat Tuisyen Sri Dedikasi

  Dec 2014 - Jul 2015

  Full Time Tuition Teacher

  - Utilize a wide variety of teaching methods to create different opportunities for deep understanding for all students- Create and distribute materials such as reading material, activities, exercises to facilitate interactive learning- Assess and evaluate student growth; updating parents from time to time basis- Assess, and report on development, progress, and behaviour of students, issuing grades and progress reports- Collaborate with the tuition centre principal in providing students with academic support and attend family/support meetings as needed Show less

• 

  Self-employed

  Sept 2015 - Nov 2019

  Freelance Tutor

  - Assisting students with homework and test preparation.- Working with students to help them understand key concepts- Conducting practice tests to track progress, identify areas of improvement and help set goals for exam preparation- Updating the progress on students to their parents from time to time

• 

  Shojikiya

  Jun 2016 - Jun 2018

  Retail Sales Executive

  - Greeting and directing customers- Providing accurate information (e.g. product ingredients and pricing)- Answering customers’ questions about specific products- Cross-sell products- Ensure racks are fully stocked- Perform proper cash handling- Maximize the sales performance by understanding the needs of the customers

• 

  Freelance

  Jun 2017 - Oct 2019

  Freelance Wedding Videographer cum Editor

  - Ability to capture snippets of film and be able to edit it into a cohesive story- Technical acumen to be able to operate, configure, set up, and fix video, audio, lighting, or other production equipment

• 

  SupaBear Sdn. Bhd.

  Jan 2019 - Mar 2019

  Marketing Intern

  - Ensure all marketing campaigns are run in the most efficient manner to meet the objectives and delivered on time.- Create videos to increase brand awareness through FaceBook marketing campaign.

• 

  SupaBear Sdn. Bhd

  Apr 2019 - Dec 2019

  Marketing Executive

  - Ensure all marketing campaigns are run in the most efficient manner to meet the objectives and delivered on time.- Liaise with web developer on quality assurance of web and web responsiveness- Liaise with content writer, graphic designer to increase brand awareness via FaceBook- Create videos to increase brand awareness through FaceBook marketing campaign- Serve as inbound & outbound sales executive, negotiate pricing, pick up enquiries and following up leads with clients

• 

  Value-Ad

  Jan 2020 - Sept 2021

  Marketing Executive

  - Work closely with senior manager to plan and execute all web, SEM, email marketing, social media marketing, and advertising campaigns- Work closely with senior manager to create blog posts and case studies- Work closely with senior manager to build, and manage our social media presence- Create landing pages for different campaign and optimize user experience- Optimize company website SEO

• 

  2X

  Sept 2021 - Mar 2024

  - Managed B2B campaigns to achieve objectives including demand generation, pipeline nurture, remarketing, Google Ads, and social media marketing.- Proactively drove continuous improvement through implementation of best practices for Google Ads and LinkedIn platforms, resulting in increased campaign efficiency and effectiveness.- Analyzed ad statistics and transformed them into actionable insights, providing appropriate recommendations to the team to optimize campaign performance.- Successfully led a campaign team to build and execute activities according to plan, while continuously optimizing to meet campaign goals.- Strategically built and managed B2B marketing campaigns, taking into consideration objectives, budget, relevant channels, and timelines, resulting in successful delivery of campaigns.- Maintained a deep understanding of client engagement goals and expectations of success metrics, resulting in successful delivery of campaigns and high client satisfaction.- Developed impact reporting that best met the client’s goals, providing them with detailed and clear insights on campaign performance and results. Show less - Built and launched advertising creatives on LinkedIn and Google, resulting in increased engagement and ROI.- Conducted daily monitoring of campaign performance based on defined rules, resulting in the timely identification of opportunities for optimization.- Effectively managed social media channels such as LinkedIn, Facebook, Twitter, and GaggleAmp, ensuring their efficiency and contributing to overall marketing strategy.- Conducted thorough research, and analysis, and tracked meaningful metrics to deliver performance reports, as well as provided valuable campaign suggestions/strategies to improve performance.- Conducted campaign audits and made necessary adjustments to accurately and evenly spend with client advertising budgets and business goals.- Provided mentorship and guidance to new joiners, enabling them to develop their skills and improve overall team performance. Show less

  • Performance Marketing Manager

    Mar 2023 - Mar 2024

  • Digital Campaign Specialist

    May 2022 - Feb 2023

  • Marketing Specialist

    Sept 2021 - May 2022
• 

  Admiral.digital

  Apr 2024 - now

  Senior Performance Marketing Manager