Experience

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  Landvoyage.com

  May 2005 - May 2006

  Marketing specialist

  • Development and research on Internet mapping platforms and competitors.• Conducted surveys and market research for members and relevant consumers to target new customers and niches.• Worked alongside web designers and site developers to create web user interfaces and easier point to click navigation.• Created and lead marketing presentations, organized trade show strategies and product demonstrations/promotions.

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  State farm

  Sept 2005 - Feb 2015

  • Streamline workflow of metrics and communications between sales agents and managers to improve the ability of sales leadership to track and communicate customer retention results, customer classification results, and expenses.• Analyze customer, policy, and loss propensity information to identify trends and determine if customers should be retained in order to provide accurate and competitive rates for the most desirable customers.• Oversee multiple books of Auto Insurance business for 50+ sales agents, including the evaluation of underwriting results and consultation with sales agents on best practices and process improvement. Show less

  • Auto operations underwriting

    Nov 2007 - Feb 2015

  • Life Response Center

    Sept 2005 - Nov 2007
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  University of northern colorado

  Feb 2015 - Apr 2019

  Crm and social media coordinator

  •Customer relationship planning and management, content development, data management and report writing•Manage online recruiting tool and CRM for all UNC off-campus programs, creating email campaigns, events, workflows and templates to market and communicate to current and prospective students•Currently one of five team members charged with the implementation and rollout of Slate as a university-wide major marketing automation, CRM, and communication tool•Create and carry out marketing plans, advertising and campaigns along with evaluation and tracking of results•Develop content for social media and manage all accounts, scheduling and posts •Utilize data analytics to enhance engagement and platform use, strategically collaborate with all campus departments to maximize reach•Actively work with each specific program coordinator to communicate helpful and concise information with current and prospective students•Responsible for ensuring brand consistency in communications which include websites, social media accounts, events, logos, written and published communications Show less

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  Otter products

  Apr 2019 - now

  • Senior Digital Marketing Manager

    Dec 2023 - now

  • Digital Marketing Manager

    Jan 2023 - now

  • Senior Email Marketing Specialist

    Aug 2021 - Mar 2023

  • Email Marketing Specialist

    Apr 2019 - Aug 2021