
Timeline
About me
Brand Manager la OTP Bank Romania
Education

Academia de studii economice din bucurești
2010 - 2012Master's degree marketing/marketing management, general
Academia de studii economice din moldova
2007 - 2010Bachelor's degree marketing
Experience

Unilever
Apr 2008 - Oct 2010Sales representativeSell specific products and services to consumersDemonstrate products and show consumers how to maximize their featuresPrepare status reports including activity, sales results, follow-ups

Telekom romania
Jul 2011 - Aug 2016Implementation of retail in store campaigns in Telekom shops (develop briefs for creative agency, coordinate communication with product team and telco providers);Develop promo materials for Telekom shops (device catalogs, posters, store windows, content for digital screens, product packaging, radio spots, device layouts, giveaways);Support for Telekom retail partners (Internity, CosmosMobile) in creating communications materials, approvals, coordinating COOP budget;Organize internal events (Angajatorii de Top, Summer Tent Fest, assist in implementation of the DreamHack event), coordinate implementation of the sponsorship projects (Survivor, Vocea Romaniei, Romanii au Talent);Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions. Show less
Brand & Communication Specialist
Apr 2014 - Aug 2016Product Manager
Jan 2012 - Mar 2014Product Manager Trainee
Jul 2011 - Dec 2011

Groupama asigurari romania
Sept 2016 - Oct 2019Brand communication specialistResponsible for design, implementation, monitoring and evaluation of the communication ATL, retail communication in all touch points (Life insurance 2016 campaign, Travel campaign);Responsible for Search campaigns, Display and Lead Management campaigns and budget adjustment; Implement Link Building campaigns. Monitor SEO KPI’s for sales Groupama portal;Write IT specifications for product modifications in sales portal. Ongoing test and work closely with It department for bug fixing;Coordinate relation with creative, digital, production agencies for setting and implementing campaigns;Monitor department annual budget. Prepare reports, monthly accruals. Show less

Otp bank romania
Nov 2019 - nowBrand manager
Licenses & Certifications

Digital marketing
Atelierul digital googleFeb 2017
Languages
- enEnglish
- ruRussian
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