Corina Balmus

Experience

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  Unilever

  Apr 2008 - Oct 2010

  Sales Representative

  - Sell specific products and services to consumers- Demonstrate products and show consumers how to maximize their features- Prepare status reports including activity, sales results, follow-ups

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  Telekom Romania

  Jul 2011 - Aug 2016

  - Implementation of retail in store campaigns in Telekom shops (develop briefs for creative agency, coordinate communication with product team and telco providers)- Develop promo materials for Telekom shops (device catalogs, posters, store windows, content for digital screens, product packaging, radio spots, device layouts, giveaways)- Support for Telekom retail partners (Internity, CosmosMobile) in creating communications materials, approvals, coordinating COOP budget- Organize internal events (Angajatorii de Top, Summer Tent Fest, assist in implementation of the DreamHack event), coordinate implementation of the sponsorship projects (Survivor, Vocea Romaniei, Romanii au Talent)- Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions Show less

  • Brand & Communication Specialist

    Apr 2014 - Aug 2016

  • Product Manager

    Jan 2012 - Mar 2014

  • Product Manager Trainee

    Jul 2011 - Dec 2011
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  Groupama Asigurari Romania

  Sept 2016 - Oct 2019

  Brand Communication Specialist

  - Responsible for design, implementation, monitoring and evaluation of the communication ATL, retail communication in all touch points (Life insurance 2016 campaign, Travel campaign)- Responsible for Search campaigns, Display and Lead Management campaigns and budget adjustment; Implement Link Building campaigns. Monitor SEO KPI’s for sales Groupama portal- Write IT specifications for product modifications in sales portal. Ongoing test and work closely with It department for bug fixing- Coordinate relation with creative, digital, production agencies for setting and implementing campaigns- Monitor department annual budget. Prepare reports, monthly accruals Show less

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  OTP Bank Romania

  Nov 2019 - Mar 2025

  Brand Manager

  - Responsible for develop integrated communications campaigns for all B2B segments - SME, Micro, Corporate and Private Banking (TVC, print, digital, radio, events)- Overseeing the implementation of the marketing campaigns for each product,o analyzing the results and adjusting the communication and budgets in order to reach the business objectives- Coordinate relation with creative, digital, media and production agencies for setting and implementing campaigns- Design and implement direct email marketing campaigns for B2B customers- Coordinate BTL activities and events for B2B customers Show less