Amber Vranek O'Connor, MSL, MBA

Experience

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  AEGON Insurance Group

  Jan 1997 - Nov 1997

  Creative Services Coordinator

  • Wrote copy for and managed insurance and annuity product marketing material projects• Managed legal and NASD compliance approvals.

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  CIVCO Medical Solutions

  Jan 1997 - Jan 2000

  Technical Communications Coordinator

  • Developed and managed technical communications and documentation for medical devices that complied with many domestic and international standards.

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  Goodwill of the Heartland

  Sept 2001 - Sept 2003

  High Tech Specialist

  • Recruited area businesses to partner with our organization to provide students with disabilities the opportunity to explore careers• Assisted students in career and postsecondary education exploration and opportunities

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  Erb's

  Dec 2003 - Jul 2010

  Marketing Director

  • Developed, managed, and executed the marketing plan for the company. • Worked closely with the sales manager and sales team to grow sales year over year. • Managed vendor relationships

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  Options of Linn County

  Jul 2010 - Apr 2014

  Business Development Specialist

  • Developed relationships with area businesses to develop contracts for the consumers at Options

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  Professional Women's Network, Inc.

  Jan 2011 - Dec 2012

  President, 2011 and 2012

  • Served as president of the Board of Directors of the Professional Women's Network, Inc.• Developed and managed an annual programming calendar• Managed the operations director• Received "Woman of the Year" award in 2012

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  ACT

  Apr 2014 - Aug 2024

  • Managed and wrote content lifecycle from idea generation through repurposing for use in feature articles, blogs, podcasts, email marketing, advertisements, social media, websites, and intranet• Managed communication plans and corresponding activities• Developed and led the implementation of enterprise-wide process guidelines to ensure communication alignment with ACT’s mission, values, goals, and brand. This included oversight and enforcement of our editorial and brand guidelines• Coordinated ACT-sponsored events and sponsorships including assets, advertisements, and representation• Collaborated with interdepartmental content creators to repurpose content in various mediums and keep colleagues informed regarding external communications Show less • Managed, wrote, and edited copy for various communication tools, including presentations, newsletters, feature articles, blogs, podcasts, email marketing, advertisements, and the company website• Managed social media strategy and activities for ACT’s Center for Equity in Learning including organizing and managing a monthly editorial calendar. Collaborated and strategically aligned to and with ACT’s organizational channels and the American College Application Campaign’s social channels• Managed webinar programs; created marketing emails, social media posts, created programming, directed production, and promoted on-demand recordings• Collaborated with content creators across the organization to repurpose content in various mediums and ensure team members are also aware of external communications• Managed digital content projects from start to finish; manage external vendors • Served as the chair of the corporate giving committee with an annual budget for non-profit organizations. Show less • Managed the editorial calendar and created content for the social media channels • Facilitated meetings and communications throughout the project lifecycle to build project momentum and ensure transparency of relevant project information to appropriate audiences. • Anticipated project-specific risks and minimized the impact of change on project delivery• Planned, coordinated, and managed complex meetings and special events• Created, managed, and executed communications plans that included activities surrounding Center activities and events• Managed the Center's website and editorial calendar; reported metrics Show less

  • Senior Manager, Communications Operations

    Feb 2022 - Aug 2024

  • Program Manager II

    Jul 2020 - Feb 2022

  • Program Manager II-Center for Equity in Learning

    Nov 2018 - Jul 2020

  • Program Coordinator, Center for Equity in Learning

    Oct 2015 - Nov 2018

  • Senior Communications Associate--Internal Communications

    Apr 2014 - Oct 2015
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  Manhattan Strategy Group

  Jan 2025 - now

  Communications Lead