Yuvaraj Ganesan

Experience

• 

  IT Fission Technologies

  May 2005 - Dec 2006

  SEO

  • Managing SEO accounts and reporting to Senior Manager• Modifications of source code and upload via FTP• Responsible for weekly and monthly report deliveries • Website analysis, tracking referrals, keywords, click paths, click track reports, etc• The selection of proper keywords/keyword for client site. (Keyword Analysis)• Create the <Meta Tag> for all client website/pages• Link popularity analysis and link building through various techniques

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  Broadspire Inc

  Jan 2007 - Aug 2009

  SEO/SEM Team Leader

  •Team Management•Solid planning and execution of all SEO/SEM process•PPC account management and responsible for budget spending and ROI•SMO – Facebook, Linkedin, Twitter, Myspace and Social Bookmarking•Project Coordinating•Managing all SEM/SEO accounts and reporting to Senior SEO Manager•Maintain the sites in PPC/CPC (cost per click) and CPM (cost per impressions) in Google and Yahoo•Coordination with content writers, web-developer and web-designers.•Responsible for weekly and monthly report deliveries •Educating clients and interacting through VIOP/SKYPE•Modifications of source code and upload via FTP and SVN•Re-engineering of web site design to remove confusing navigation and improve visitor access to the information they require. •Competitive Analysis and reports•Business analysis and market research•Content editing•Maintain the database•Website analysis, tracking referrals, keywords, click paths, click track reports, etc•The selection of proper keywords/keyword for client site. (Keyword Analysis)•Create the <Meta Tag> for all client website/pages•Link popularity analysis and link building through various techniques Show less

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  ProdEx Technologies

  Aug 2009 - Feb 2010

  SEO Specialist

  PPC Campaign’s: •New PPC Campaign’s: Preparing the New PPC Campaign’s for the web sites. Finding the new keywords according the search count and inserting them into the PPC campaigns. I worked on the Google, Yahoo.com.•Bid Management System: Working on the bid management in the PPC search engines of the keywords according to the competitor’s and their movements in the search engines.•ROI Analysis: Preparing the ROI Reports for the PPC search engines and new keyword reports etc.Social Media Optimization:•Blogging – Creating and maintaining blogs for my products•Linkedin – Joining in groups and posting messages relevant to industry topics and my products.•Facebook – Create profile specifically for products and promote it using various facebook applications and pages.•Twitter – Getting real followers and posting messages relevant to industry and my products. Using various free tools to monitor and maintain twitter accounts.•Social Bookmarking•Planning and executing the SMO strategies •Reputation Management – Continuously monitoring internet to know what people are discussing about my products. Here again I use free tools like Google Alerts, Monitor this, Social Mention, Google Blog Search and more. Show less

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  Cognizant

  Jul 2010 - now

  • Manage Digital projects end to end to enable Digital space for the brands to increase product awareness and ROI• Rolled out 100+ of websites in APAC region using standardized template which helped customers to get Digital presence with less time & cost• Managed legacy system migration of more than 500K user data into modern system to cut off maintenance overhead, reduce data quality issues and enable a common strategy across the region• Provide cost effective and minimize duplicate effort strategy to develop solution to customer requirements• Managed enterprise CMS including features like multi lingual support, multi site, personalization & targeting and automated workflow management• Develop and implement Digital Marketing strategy for clients including Google/Abode analytics, SEO, Google Adwords, GTM/Adobe Tag Manager, Social Media and external marketing campaigns• Projects delivered in the following platforms and technologies --.NET, HTML, CMS websites and portal (SDL Tridion, Drupal, Sitecore, AEM), User Interface (UX) & Visual Designs• 3 years of Onsite (Singapore) experience working out of client office• Traveled to multiple countries/client locations for requirement gathering, project demo, UAT, project kickoff, signoff/handover & to provide training• Led projects with budgets of between $2M --$5M• Manage 40 + team size of direct and indirect reportees• Worked in Agile, Scrum and Waterfall methodologies• An excellent communicator with effective negotiation skills and aptitude to relate to people across all hierarchical levels in the organization• Good customer satisfaction rating in all projects Show less

  • Senior Manager

    Oct 2022 - now

  • Digital - Delivery Manager

    Jul 2010 - now