Anna Rose Johnson

Experience

• 

  Nu Skin Enterprises

  Sept 2005 - Sept 2007

  Technical Support
• 

  Brigham Young University

  Jul 2006 - Sept 2007

  Public Relations Coordinator for the MMBio Department
• 

  Utah Valley Chamber of Commerce

  Oct 2007 - Nov 2009

  Public Relations Director
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  TopTenREVIEWS

  Nov 2009 - Oct 2013

  Copywriter

  Researched and reviewed the top 10 products in specific categories, building a side-by-side matrix comparing each product's features. I reviewed consumer electronics, web services, software packages and home appliances.

• 

  Cricut

  Oct 2013 - Mar 2022

  Led and supported new product launches, specifically new Cricut machines, materials, and accessories. Developed and executed cross-functional marketing strategies for each launch, guaranteeing a coordinated effort.Worked in conjunction with the Channel marketing team and the Creative team to ensure assets on shelves and across digital channels were cohesive.Created a strategic content journey focused on bringing customers completely through the marketing funnel 3-6 months after first touch point. Show less

  • Senior Manager, Product Marketing

    Nov 2019 - Mar 2022

  • Product Marketing Manager, Digital Content

    Nov 2015 - Nov 2019

  • Project Designer

    Oct 2013 - Nov 2015
• 

  Adobe

  Feb 2023 - now

  Senior Product Manager, Corporate Marketing

  Lead web marketing strategy for Adobe product launches and feature announcements on business.adobe.com.