
Lucy Limke
Front Desk, Concession Stand, Lifeguard, and Swim Lessons Instructor

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About me
Product Manager at dunnhumby
Education

The Ohio State University Fisher College of Business
-Bachelor of Business Administration - BBA Marketing, German minorActivities and Societies: Executive Board - Alpha Kappa Psi Professional Business Fraternity, Student Radio, German Club Minor in German language and cultural studies
Experience

Miami Hills Swim Club
May 2011 - Aug 2015Front Desk, Concession Stand, Lifeguard, and Swim Lessons Instructor- Admit members into private club, manage cash register and computer records, answer customer calls and inquiries regarding the club and its events- Lead 4-5 kids in swim lesson instruction 3-5 days per week

Central Ohio iDoctor
Aug 2014 - Nov 2014Marketing SpecialistCentral Ohio iDoctor is a startup organization that specializes in repairing Apple devices such as Macs, iPads, and cracked iPhone screens in the local Ohio State University campus area.- Partnered with iPhone repair startup to assist with local, on-campus marketing efforts- Managed marketing tactics including development of social media and design of flyer to promote iDoctor services

Tom and Chee
Nov 2014 - Mar 2015Customer Service RepresentativeAnswered customer calls and checked-out those who ordered from the store. Calculated totals for orders and end-of-the-day finances.

Office of Student Life
Nov 2015 - May 2016Student Administrative AssistantAssist thousands of Ohio State parents and students on move in with the transition into student housing and collaborated with all areas of student life to make it a successful event-Establish strong employee and customer relationships by maintaining effective customer service-Redirect callers to the appropriate area within the university, answer questions regarding university policies and procedures-Manage supporting documents such as purchase orders and invoices

Abercrombie & Fitch
Dec 2015 - Jan 2016Sales Associate- Assist customers in-store with their style search, upselling brand items to fit each shopper’s style and need - Maintain store appearance and atmosphere in ordinance with the brand standards

The Ohio State University
Jan 2016 - May 2018Student Assistant- Inform students in the College of Engineering of ECS activities such as employer recruitment events, resume workshops, and steps for registration. - Schedule student appointments with career advisors, manage and register students into the ECS database

Media-Saturn
Jun 2016 - Jul 2016Consulting Intern, E-Business TeamWorked alongside German colleagues in the E-Business team at Media-Saturn's international headquarters for an immersive experience into German culture and business practices. The goal of the project was to investigate how technology pertains to the multichannel customer experience, and specifically how technology can be better optimized in this experience. Pursuant to that goal, the following actions were taken: - Mapped and analyzed the current Media-Saturn customer journey- Conducted a detailed benchmark of the competitors as well as a benchmark of best practices from other industries- Conducted field research involving Media-Saturn stores, competitor stores, and other innovative store formats- Developed and conducted an online customer survey- Clarified research and recommendations into a final presentation on improving the customer journey with technology integration Show less

Synchrony Financial
May 2017 - Aug 2017Sales and Relationship Management InternWhile working on the Amazon client team, I worked on various growth-focused initiatives and built meaningful relationships with the Amazon credit team. During my internship, I experienced relationship management in a client development role working with the Amazon client. Following the announcement of the Amazon-Whole Foods merger, I created a Field Sales implementation plan to drive credit acquisition inside of Whole Foods and Amazon brick-and-mortar stores. I participated in monthly face to face meetings with the Amazon client team to review portfolio performance and strategic initiatives. I collaborated on a marketing project to implement financial literacy content associated with the landing page for the Amazon store card. I also experienced ride-alongs with field sales managers, sitting in on appointments with partner retailers to measure goals and review performance. Show less

Synchrony
Jul 2018 - Dec 2021• Lead three agile teams developing products including: - UI for multi-integrated banking account dashboard - UI for bank alerting capabilities - Voice Assistant skills for Amazon Alexa and Google Assistant• Capture product requirements in Confluence to provide documentation of how features were built • Compose, refine & prioritize user stories in JIRA to ensure product is being built to the requirements and timeline• Coordinate and lead user acceptance testing (UAT) for various digital service releases• Collaborate with cross functional business units to identify and prioritize features to help enhance the credit card servicing platform• Meet regularly with stakeholders to provide project updates, re-evaluate business priorities, and address and resolve issues.• Analyze product performance and make recommendations• Trained in Scaled Agile Product Ownership Show less Synchrony's Marketing Business Leadership Program (BLP) allows participants to gain exposure to various marketing disciplines and functions across the Synchrony business (previously GE Capital Retail Finance). Working alongside company leaders on real-time business needs, Marketing BLPs gain experience in various marketing disciplines that may include strategic marketing, business development, market analysis, digital marketing, market segmentation, product management, innovation, brand management, communications and/or advertising – helping to drive new growth for a leading financial services company. Show less • Collaborated cross functionally with Agile teams and stakeholders to analyze, prioritize, and test feature implementations on web servicing platform for cardholder account management• Lead various User Acceptance Testing cycles including a team of 24 functional testers over 4 months to ensure proper functionality of strategic initiative conversion of 5 million accounts • Compiled analysis of market trends in digital servicing features and usage • Redesigned customer facing webpage feedback survey to optimize data collection efficiency• Worked with external marketing agency to develop content and web activity tracking strategy for new web page and video content encouraging users to register their cardholder account online Show less
AVP, Digital Product Owner - Digital and Product Innovation
Apr 2020 - Dec 2021Marketing BLP Rotation #3 - eTail Business Development
Nov 2019 - Apr 2020Marketing Business Leadership Program
Jul 2018 - Apr 2020Marketing BLP Rotation #2 - Digital Marketing Sam's Club Client Team
Mar 2019 - Nov 2019Marketing BLP Rotation #1 - Digital Servicing Product Owner
Jul 2018 - Feb 2019

Ascend Innovations
Dec 2021 - Jul 2024Product ManagerProduct Manager – Ascend Innovations (Sept 2022 – Present)• Sole Product Manager for consulting organization overseeing crossfunctional development of products including text alerts, healthcare data pipeline & alert system, data dashboards, resource directory web apps, and more serving clients in the community behavioral health space• Crafted and implemented tailored product culture and processes based on internal vs. external needs and product vs. organizational objectives to improve collaboration in product executionProduct Manager - Positivly (Dec 2021 – Sept 2022) • Guided product team through rebrand and rebuild of a mental health app high school students can use to explore a directory of mental health resources and learn through engaging content created by peers• Established and executed foundational functions such as sprint management, UX research, product analytics, QA & ADA testing, release planning, and feature prioritization from MVP stage to future state Show less

Dunnhumby
Jul 2024 - nowProduct Manager
Licenses & Certifications
- View certificate

UX Certificate
Nielsen Norman GroupMar 2021 
SAFe 4 Product Owner/Product Manager
Scaled Agile, Inc.
Honors & Awards
- Awarded to Lucy LimkeAlpha Kappa Psi Case Competition First Place - Oct 2016 Collaborated with team during 5 hour span to analyze case regarding mortgage loans and compiled results to present final case recommendations to company representatives. Placed 1st out of 11 teams.
- Awarded to Lucy LimkeDean's List - The Dean's List is generated each semester and consists of those students who earn grade point-hour ratios of 3.50 or above on twelve or more hours of letter-graded course work.Awarded AU 2014, SP 2016, AU 2016, SP 2017, AU 17, SP 18
- Awarded to Lucy LimkeFisher Direct - As a result of high achievements during high school both inside and outside of the classroom, I was directly admitted to the Max M. Fisher College of Business at The Ohio State University following my graduation of high school.
- Awarded to Lucy LimkeTrustees Merit Scholarship - Those considered rank in the top 20 percent of their graduating classes and have ACT composite scores of 28 or higher or combined SAT Critical Reading and Math scores of 1260 or higher are granted the Ohio State Trustees Scholarship.
Volunteer Experience
Volunteer
Issued by Stepping Stones
Associated with Lucy LimkeVolunteer
Issued by YWCA Columbus
Associated with Lucy LimkeVolunteer
Issued by Misericordia Heart of Mercy
Associated with Lucy Limke
Languages
- enEnglish
- geGerman
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