Experience

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  Sumol+compal

  Sept 2010 - Sept 2011

  Marketing & sales trainee

  Assumed diverse responsibilities across sales and marketing roles, gaining experience in both in-home and out-of-home distribution channels. Supported marketing activities for global brands such as Pepsi, 7Up, Gatorade, and Guaraná Antarctica. Delivered biweekly presentations to top-line managers, developing analytical and communication skills while collaborating with cross-functional teams.

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  Reckitt benckiser

  Sept 2011 - Mar 2012

  Sales account (in-home channel)

  Led direct negotiations with decentralized clients to implement sell-in and sell-out strategies, ensuring optimal product placement and promotional activities. Gained in-depth knowledge of regional markets, managing resources efficiently to maximize territory performance. Supported new product launches and ensured proper pricing and representation at key retail locations, providing hands-on sales experience distinct from marketing-focused roles.

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  Pernod ricard

  Apr 2012 - now

  Managed key accounts in the central Lisbon area, including national hotel chains, restaurants, bars, and nightclubs. Responsible for building and maintaining strong client relationships, ensuring the successful implementation of tailored sales strategies. Oversaw and supported distributor sales teams, providing guidance and monitoring performance to achieve sales targets. This role offered valuable hands-on experience in sales operations and account management, complementing my broader marketing expertise Show less

  • Group Brand Manager

    Sept 2019 - now

  • Senior Brand Manager

    Oct 2016 - Aug 2019

  • Brand Activation Manager

    Jan 2016 - Sept 2016

  • Sales

    Jun 2015 - Dec 2015

  • Brand Manager

    Apr 2013 - May 2015

  • Assistant Brand Manager

    Apr 2012 - Mar 2013