Eda Topuz

Experience

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  BNP Paribas

  Aug 2016 - Aug 2016

  Management Consulting Intern

  • Internship at TEB BNP Paribas Start-up Business Banking (TEB Girişim Bankacılığı) • TEB Start-up Business Banking in Remixopolis Conference is brought to Robert College students to provide them the experience of real start-up process in banking sector. • Presented solutions to given identified problems in banking by TEB Start-up professionals with fellow students.• Translated international start-up projects presented to TEB Start-up Business Banking.• Worked in the accounting department and learned organizing accrual slips and tax statements.http://teblegirisim.com Show less

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  Zone

  May 2017 - Aug 2018

  Co-Founder

  • Co-founded Zone app which informs high school students about events such as competitions, courses, workshops and conferences.

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  FutureBright Research

  Aug 2017 - Aug 2017

  Summer Analyst

  • Conducted user experience research by listening to 200 phone calls of customer feedback • Compiled data from market survey of a major Turkish company’s cleaning products in Excel and presented my findings to the company board

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  Zone Kolektif

  Sept 2017 - Sept 2018

  Co-Founder& Co-President

  Zone Kolektif is a non-profit organization that aims to encourage entrepreneurial mindset in high school students by empowering them to organize workshops and initiate their own projects. (Led by students from 27 different high school in Istanbul) • Adapted Google’s Technovation training for girls in Turkey with a 2-day hackathon in Google Dome. Gathered 35 female high school student and gave them trainings in entrepreneurship, marketing and coding with MIT App Inventor.• Sponsored Bahçeşehir University Entrepreneurship Confernce for High School Students through social media, brought 250 high schools students to the conference and awarded with BC Entrepreneur Plaque.• Organized the first independently student-run conference for high school students in Turkey at MEF University under the name of JOURNEY, where the topics range from 21st Century start-up ecosystem to fourth industrial revolution. (250+ participants) • Co-managed Zone Kolektif’s social media (8000+ followers), which informs high school students about events such as competitions, courses, workshops and conferences, and blog (zoneapp.blog), a platform where students can share experiences and interest areas ranging from finance to arts and benefit from each other. Show less

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  PwC

  Jun 2019 - Jul 2019

  Product Strategy Intern

  Technology Advisory Team •Conducted competitive product analysis for a Greek streaming platform start-up in order to strategize revenue model, MVP features and product launch•Developed product marketing strategy to boost the expansion of a global retail company into new European territories •Operated comprehensive market research in order to develop PwC Thought Leadership report disruptive technologies within e-commerce

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  Kravis Leadership Institute

  Mar 2020 - May 2022

  Masterclass Program Manager, KLI Mentorship Initiative

  •Founding member of KLI Mentorship and Masterclass Engagement Initiative •Led strategy, operations and evaluation of the Masterclass Program in-line with overall Engagement Initiative objectivesMasterclasses Include: Management in AgTech, Venture Capital and Leadership, Human-Centered Design Through Industries, Leveraging a Liberal Arts for a career in Fintech and Product Management

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  The Rick and Susan Sontag Center for Collaborative Creativity (the Hive)

  May 2020 - Aug 2020

  Human Centered Design Intern

  •Designed comprehensive human-computer interaction (HCI) research study in order to develop human-centered solutions to aid higher education’s remote learning. •Designed and shipped a platform that is currently being used by Chinese and US educators.

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  Rocket (getrocket.com)

  Sept 2020 - Feb 2021

  Product Management Intern at Hireflow.ai

  Artificial lntelligence (AI) and machine learning (ML) paired with human intelligence to find and close the best talent faster. As a product team member responsible for launching HireFlow.ai, an AI-driven B2B technology product poised to enter the market, I played a pivotal role reporting directly to the Chief Product Officer. Working closely with cross-functional teams, I facilitated the delivery of 25+ in-product pages, refining UI/UX through user interviews. I managed the marketing website launch, optimizing messaging through A/B testing and increasing CTR by 63.3% with SEO analysis. Additionally, I oversaw the full product lifecycle of a Chrome Extension and AI Sourcer functionality. Collaborating with the sales team, I designed and executed email marketing campaigns and LinkedIn Ads, resulting in a notable 43.0% increase in user acquisition. Show less

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  SAP

  Jun 2021 - Nov 2021

  Product Management Intern | SuccessFactors

  • Part of the recruiting product team, leading a cross-functional team of engineers, designers, and QA in Project Deprecation and UI Enhancement (Summer Internship Extended to Fall 2021)

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  Product Space

  Jun 2021 - now

  Launched a product management fellowship aimed at empowering Claremont students for successful careers in PM, drawing 60+ applicants. Led an executive team of 5, overseeing weekly product workshops and curating 5 real-world company product cases, forged through partnerships to address their specific product challenges and deliver innovative solutions.

  • Advisor

    Jun 2022 - now

  • Co-Founder and President, Claremont Chapter

    Jun 2021 - Jun 2022
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  SAP

  Sept 2022 - now

  •Led cross-functional team of designers and engineers to develop and launch an enhanced career site and the “Career Site Builder” content management tool incorporating APIs for dynamic facets, new job results card, alerts, job detail, and category rule editors, transforming the site's search experience•Pioneered the integrated map view feature for job searches, offering a dual perspective interface that enables users to fluidly switch between map and list views, enhancing usability and search efficiency Show less

  • Product Manager II

    Mar 2024 - now

  • Product Manager | SuccessFactors

    Sept 2022 - Mar 2024