Harsh Sinha

Experience

• 

  Sampark Public Relations Pvt. Ltd.

  Oct 2007 - May 2010

  Senior Associate - Client Servicing and Media Relations

  • Responsible for evolving comprehensive communications/media strategies (both internal and external) for clients to improve corporate image and ensure best coverage of the client’s Events / Interactions / Releases etc...;• Provide creative inputs in developing PR strategy for clients;• Part of the crisis management team of the agency, especially media related at regional and national level;• To consistently build relationship with the media fraternity and pre-empt negative or “bad-press” for the clients;• Responsible for media activities across regional accounts;• Responsible for disseminating Media Releases and organizing Press Conferences, Briefings, Media Roundtables, One-on-One Interviews and other Press Events, as required from time to time for the client;• Responsible for responding to the queries from the media on behalf of the client;• Maintaining industry focused media lists (both national and regional) for the client;• To gather data on media movements on a daily basis and updating existing media database;• To coordinate and conduct research on media, develop and provide intelligence on information gathered and analysis in accordance with objectives;• To research and identify various media opportunities for the client;• Event management;• Launch of new products; • Tracking, compiling and disseminating newspaper articles and clippings relating to client’s activities, competition as well as policy matters to the senior management of the clients; Show less

• 

  Weber Shandwick

  May 2010 - now

  • Responsible for evolving comprehensive communications/media strategies (both internal and external) for clients to improve corporate image and ensure best coverage of the client’s Events / Interactions / Releases etc...;• Provide creative inputs in developing PR strategy for all the clients;• Part of the crisis management team of the agency, especially media related at regional and national level;• Responsible for media activities across accounts;• Responsible for all the PR activity like disseminating Media Releases and organizing Press Conferences, Briefings, Media Roundtables, One-on-One Interviews and other Press Events, as required from time to time for the client;• Maintaining industry focused media lists (both national and regional) for the client;• To coordinate and conduct research on media, develop and provide intelligence on information gathered and analysis in accordance with objectives;• To assist in and be part of the team pitching for new accounts; Show less

  • Director-Media Relations

    Jul 2024 - now

  • Senior Manager

    May 2010 - Jul 2024