Demilade Oni

Experience

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  Project Skills Consult

  Feb 2018 - Jul 2018

  Associate Intern

  Key accomplishments:➤ Drove the increased online presence on our social media platforms by 200% in the first three months. ➤ Collaborated with other members to facilitate the execution of the 'IFE CATALOGUE' and 'OWN- A-PC 2018’ project, a project that raised funds for over 200 students to own their own Personal Computers. ➤ Designed and implemented social media strategies as well as door-to-door awareness to align with business sales goals.➤ Prepared business proposals to banks for sponsorship. Show less

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  Lade’s Kitchen

  Jan 2019 - May 2020

  Business Owner

  Key responsibilities: ➤ Developed recipes and menus by applying my understanding of student demand and ever changing trends on campus.➤ Managed business relationships with other fellow food, pastries business owners and with the general public.➤ Marketing and advertising our menus on various social media platforms.➤ Cooked, served and delivered food to more than 100 customers per week in two different student campuses.➤ Created marketing strategies to track existing and new customers.➤ Got featured in the Tribune Newspaper, one of the most widely-read newspapers in Nigeria. Show less

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  Self-employed

  Feb 2020 - Apr 2021

  EQ Coach/ Content Creator

  Key responsibilities and accomplishments:➤ Authored three e-books that are centered on emotional intelligence. ➤ Created personalized workbooks, templates and strategies to help develop self-awareness, elevate mindset, manage emotions and overall emotional well-being. ➤ Conversed with clients to understand their pain points and root of their conflicted emotions. ➤ Provided feedback, coaching and support to clients within and outside Nigeria.➤ Provided actionable steps for clients with a special focus on journaling that aided them to make clear decisions, answered their inner most questions by facilitating speaking engagements and organizing classes and workshops.➤ Created content across social media platforms with clear strategies that helped to attract my ideal target audience and quality leads turned clients.➤ Designed templates and social media posts using the basic design principles. Show less

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  Precious Gaza International LLC

  Sept 2020 - May 2021

  Virtual Assistant

  Key Responsibilities:➤ Managed content releases witihin the online community of the program.➤ Utilized creative approach to engage students, gathered feedback from them as well as handled complaints.➤ Assisted students to ensure successful onboarding into the program.➤ Created and designed content using Canva for social media platforms. ➤ Managed social media accounts.

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  Expertnaire

  Jun 2021 - Dec 2021

  Affiliate Marketer

  Key responsibilities:➤ Researched market and built a target audience profile based on research, survey and findings. ➤ Created marketing strategies based on extensive customer and marketing information.➤ Developed sales leads through cold calls, DM marketing, research, referrals, emails, networking, marketing lists and free lead magnets.➤ Executed affiliate marketing campaigns including content marketing campaigns (WhatsApp status, BCs, groups, Facebook groups), email campaigns, Instagram ads etc to increase revenue targets.➤ Daily follow up calls and information gathered to determine strategies to close sales.➤ Set marketing and sales goals to achieve revenue growth and utilized acquired skills to achieve approximately ₦1.3 million in sales within 5 months.➤ Provided excellent weekly training on affiliate management to other affiliates of the organization utilizing sales marketing techniques, and this has increased the recruitment of affiliates for the organization by 30%. Show less

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  234 Academy

  Jan 2022 - Aug 2022

  Digital Marketing Specialist

  234 Academy and 234 Code operate under a unified brand, catering to different markets. 234 Academy serves as the Business-to-Consumer (B2C) arm, while 234 Code functions as the Business-to-Business (B2B) arm. Key Responsibilities:➤ Developed a comprehensive digital marketing strategy to drive quality traffic through organic and paid social media channels (LinkedIn, Instagram, Whatsapp) to achieve specific business goals and objectives.➤ Managed all content marketing accounts including social media and email marketing. ➤ Created content regularly and managed content strategy for social media, paid ads and website.➤ Analyzed and communicated results in order to rapidly scale successful campaigns and learnings.➤ Followed up with potential customers to answer questions and tackle objections.➤ Checked with customers after sales to ensure satisfaction and managed the students’ community. Show less

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  234Code

  Jan 2022 - Aug 2022

  Digital Marketing Specialist

  234 Code and 234 Academy operate under a unified brand, catering to different markets. 234 Academy serves as the Business-to-Consumer (B2C) arm, while 234 Code functions as the Business-to-Business (B2B) arm. Key Responsibilities:➤ Researched and identified potential clients, focusing on startups that meet specific funding criteria.➤ Utilized LinkedIn Sales Navigator to locate and engage with targeted stakeholders and key decision-makers within potential client organizations.➤ Reached out to key decision makers including CEOs, CXOs, COOs etc through personalized InMails on LinkedIn to initiate conversations and generate leads.➤ Built and maintained a pipeline of potential clients, ensuring consistent communication and follow-up.Key Achievements: ➤ Generated over 500 leads through targeted research and outreach efforts. ➤ Successfully connected with numerous key decision-makers at prominent startups, expanding the company's network and potential client base. Show less

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  Curious.page

  Oct 2022 - May 2023

  Social Media and Community Manager

  Key Responsibilities:➤ Created and published engaging social media content including designs, videos and captions. ➤ Developed and implemented social media strategies to drive signups and engagement. ➤ Built and nurtured an active online community.➤ Built meaningful connective with users to enhance platform engagement.➤ Completed detailed monthly analytics reports and used these reports to improve clients' online presence.Key Achievements:➤ Increased signups by 300% (from 500 to 2000+) in 4 months through engaging social medic content and nurturing an active community. ➤ Enhanced platform engagement by fostering feedback loops and building meaningful user connections. Show less

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  The Frootazplace

  Sept 2023 - Oct 2024

  Social Media Manager

  Key Responsibilities:➤ Created and scheduled content, including copy, graphics, videos and images.➤ Utilized graphic design skills to create visually appealing and on-brand post and video designs for clients using Canva and Capcut.➤ Executed paid content marketing campaigns on different platforms including social media channels.➤ Stayed updated with trending sounds, challenges and hashtags to enhance post visibility and engagement across various social media channels.➤ Provided excellent customer service to clients by actively responding to audience comments and direct messages in a timely and professional manner.Key Achievements:➤ Achieved a 350% follower growth within 3 months delivering tailored, engaging content and leveraging analytics to refine strategies. ➤ Drove revenue growth to at least ₦3 million monthly by running targeted paid campaign and optimizing lead conversion through DMs. Show less

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  Earna

  Aug 2024 - Dec 2024

  Content Marketing Manager

  Key Responsibilities:➤ Developed and executed a comprehensive content strategy aligned with Earna’s brand voice and business objectives.➤ Planned and executed marketing campaigns to promote Earna’s products and services.➤ Analyzed campaign performance and optimize strategies based on data-driven insights.➤ Created engaging and relevant content for multiple platforms, including blog posts, articles, video scripts, social media posts, newsletters, and website content.➤ Collaborated with internal teams to ensure content is accurate, timely, and optimized for SEO.➤ Crafted compelling narratives and messaging that resonate with our target audience.➤ Fostered strategic partnerships with diverse communities, collaborating on content creation for blog posts, webinars, social media, and newsletters. Through effective communication, I leveraged community channels to amplify Earna's reach and impact.➤ Collaborated closely with Product, Customer Service, and Engineering teams to inform marketing strategies, enhance customer experiences, and propel business outcomes.Key Achievements:➤ Increased social media followers by 64% in 1 month by implementing data-driven content strategies. ➤ Improved email open rates by 2.5x (from 12% to 30% in 2 months by optimizing subject lines, pre-header texts and testing send times.)➤ Led partnerships and planned collaborations with four partner communities, reaching over 15,000 members, to amplify brand visibility. Show less

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  Cleva (YC W24)

  Jan 2025 - now

  Marketing Specialist