
Rhys Pendred
Information Officer

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About me
Product Designer
Education

Jewel and Esk College
1987 - 1988SCOTVEC Contemporary MusicContemporary Music, Sound Production and Engineering

Broughton High School
1981 - 1986Highers English Language and Literature/LettersSecondary School

Napier University
1999 - 2000PGDip Multimedia TechnologyPGDip Multimedia Technology

Edinburgh University
1995 - 1999General Degree PhilosophyStudied Philosophy and accepted into Hons but left early with a General to study for a Masters at Napier.
Experience

Criminal Justice Social Work Development Centre
Oct 2004 - Aug 2007Information OfficerAs the Centre’s Information Officer I was responsible for developing and maintaining the Centre’s website, producing and editing content, planning and implementing a communication strategy and disseminating information to stakeholders.

Edinburgh Napier University
Sept 2007 - Nov 2007Multimedia DeveloperI developed e-learning packages for the CELLS project using Flash. Created original artwork and graphics using Photoshop, Illustrator and Freehand.

The Scottish Government
Feb 2008 - May 2012Front End Web DeveloperWebsite development and design using Drupal open-source content management system. I worked on a number of internal and external facing sites - designing, building and theming Drupal sites using HTML 5, CSS 3 and JavaScript.Working for a Design and User Experience Team carrying out usability and accessibility testing, standards compliance and cross-browser testing on a number of projects.User Interface (UI) design and development for the scotland.gov.uk website and the SG’s in-house content management system.Producing original artwork, graphics, presentations and visualisations on request for internal customers. Show less

Whitespace
May 2012 - Sept 2012Digital Media ProducerI worked at Whitespace as a digital media producer. Really enjoyed the experience of working in a busy agency environment. My duties included:• Liaising with clients and cross-discipline teams throughout project lifecycle.• Scoping projects and producing documentation.• Producing wireframes and site-plans. Developing information architectures.• User interface (UI) design. Prototyping with OmniGraffle and InVision.• Social Media strategy and integration.• Use of 3rd party tools such as Campaign Monitor and Google Analytics.• Writing, editing and proofing copy. Show less

Royal London
Oct 2012 - Apr 2018As a member of RLG's Digital Team I provided consultancy, research, support and development services to the Group.Subject matter expert (SME) for Content Management Systems (CMS), User Interface (UI) and User Experience (UX) Design, Accessibility, Usability and Technology.Strategic development of digital channels and work closely with stakeholders at all levels in the business.Initially worked as a contractor with RLG on a major EpiServer project before joining the Internal Communications team and then the Group Digital Team. Show less
Digital Consultant
Jan 2013 - Apr 2018Contractor
Oct 2012 - Jan 2013

Condatis
May 2018 - Sept 2019Lead User Experience DesignerCondatis (formerly Sitekit) provides Identity and Access Management solutions. I lead the UX team and was responsible for user experience across several projects including work with the Department of Work and Pensions (DWP) where followed Government Digital Service GDS) guidelines and on a significant Digital Identity on Mobile project in collaboration with one of the world's leading Financial Services Providers. I carried out a full range of end-to-end UX activity including wire framing and prototyping (in Figma and Axure RP), creating user stories and user journeys, persona development etc. In addition I led a team of 3 UX designers, providing leadership and mentoring. Show less

GoodPractice
Sept 2019 - Jan 2020Lead User Experience Designer
Mind Tools
Jan 2020 - Dec 2022Lead User Experience DesignerI initially joined Good Practice (in 2019), who subsequently merged with Mind Tools and became part of the Emerald Group before separating and returning as Mind Tools.At Mind Tools I was Lead User Experience Designer, leading a team of 8 at its largest. As team leader I provided UX leadership and strategy for the company, was responsible for the line-management and development of my team, as well as providing coaching and mentorship.I was responsible for the user experience of Mind Tools' products. I worked on Mind Tools' flagship product during a major re-platforming, where we established and developed Mind Tools' design system (Figma). Carried out extensive UX research as part of our user-centred, evidence-led approach to product design including moderated and unmoderated usability testing (TryMyUI and Maze), card-sorting, interviews, workshops and much more. Created wireframes and prototypes (Figma). Worked closely and collaborated with key stakeholders on Agile projects. Show less

Inspera
Jan 2023 - Sept 2024Product DesignerAt Inspera, I contributed to digital assessment solutions for educational institutions, professional organisations, and awarding bodies as a Product Designer. I employed a user-centred design approach to deeply understand users’ needs and goals, tackling complex problems by leveraging my problem-solving and creative-thinking skills to develop innovative solutions.Working in a product trio with a Technical Lead and Product Manager, I progressed ideas from initial sketches through low and high-fidelity prototypes using Figma, ultimately guiding them to release. My responsibilities included conducting diverse research activities, such as usability studies and impact measurement, ensuring our products met the WCAG 2.1 accessibility standards. Additionally, I closely collaborated with customers throughout the product design lifecycle, establishing trust and building strong relationships. Show less
Licenses & Certifications
- View certificate

Advanced Learning Algorithms
DeepLearning.AI, Stanford UniversityOct 2024 - View certificate

Machine Learning Specialization
DeepLearning.AI, Stanford UniversityOct 2024 - View certificate

Unsupervised Learning, Recommenders, Reinforcement Learning
DeepLearning.AI, Stanford UniversityOct 2024 - View certificate

Supervised Machine Learning: Regression and Classification
DeepLearning.AI, Stanford UniversitySept 2024 - View certificate
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Membership Certificate
Interaction Design Foundation (IDF)May 2019 - View certificate

Design Thinking: The Beginner’s Guide with a Best in Class Distinction
The Interaction Design FoundationMay 2019 - View certificate

User Research – Methods and Best Practices with a Best in Class Distinction
The Interaction Design FoundationMar 2020
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