Meryl Cooperman

Experience

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  Litzky Public Relations

  Jan 2003 - Jan 2006

  Intern
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  Manning, Selvage & Lee

  Jan 2006 - Jan 2006

  Intern and Freelance Consultant
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  Toys"R"Us

  Jan 2008 - Jan 2010

  Public Relations Coordinator

  Increased awareness of new brand initiatives and corporate philanthropy efforts through strategic media relations plan in conjunction with agency partners to secure press placements in CNBC.com, Associated Press, and other national outletsServed as company spokesperson resulting in a feature story in New York Post and media trained company executives and prepared store managers across the country for on-air broadcast interviews during the holiday season

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  Charitybuzz

  Oct 2010 - May 2015

  Secured media placements in The Hollywood Reporter, Variety, USA Today, MarketWatch, Mashable, Sports Illustrated and Entertainment Weekly, WSJ.com, CNN Money and more to drive website traffic and increased brand awareness.Media trained executives, developed press materials and secured relevant media interviews and speaking opportunities for C Suite executives, such as a byline for the CEO in Entrepreneur.com, Fox Business and the Detroit News.Created social media content for celebrity, brand and nonprofit partners, as well as developed content calendar for all outbound Charitybuzz communications, including social, email and media outreach. Show less

  • Director of Marketing and Communications

    Aug 2014 - May 2015

  • PR & Social Media Manager

    Oct 2010 - Aug 2014
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  Donald J Pliner

  Jun 2015 - Sept 2021

  Director Of Marketing And Public Relations

  Develop integrated marketing plans for wholesale partners, Donald Pliner specialty stores and ecommerce site. Grow Donald Pliner brand awareness with co-branded partnerships, influencer campaigns, and direct-to-consumer tactics such as direct mail, social platforms, email, in-store events, media placements and co-op web assets.Plan and execute seasonal media outreach initiatives and PR and influencer events.Drive strategy and execution of digital marketing tactics relating to customer retention and acquisition, including SEM, social, display, CSE and affiliate marketing.Create web content including product photography and copy, blog and social content, as well as images and concepts to support partnerships, giveaways and promotions. Lead store marketing initiatives including local market ad strategy, in-store events, promotions and community partnerships. Show less

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  Homesy - A Real Estate Social Network

  Jan 2022 - Jul 2022

  Marketing Lead

  Early stage startup looking for GTM strategy and brand guidance during product build. Supported product team with UI/UX, copy, content and in-app branding. Defined key brand and product offerings, established digital marketing forecast for launch and built marketing program for launch in cities across the US.