Felipe Portella

Experience

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  Walt Disney World

  Nov 2009 - Jan 2010

  Lifeguard

  ● Three months experience as a lifeguard at the Walt Disney Resort during the Summer College program;● Contribution to knowledge of other cultures and understanding of employee behavior;● Involvement in creating a magical experience for guests.

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  Edenred

  Aug 2010 - Apr 2012

  Web Designer Intern

  ● Collaboration with programming and marketing teams for the development and management of corporate websites and hot sites;● Assistance with usability testing and UX improvements, image editing and image database creation;● Use of the Lumis website management tool for maintenance, updating content and images, and developing new tools;● Experience with HTML, CSS and JS programming languages.

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  Fire Horse Studio

  Feb 2013 - Aug 2013

  2D Game Artist

  ● Responsible for conceptualizing and finalizing characters, interfaces and textures (UV Maps) for games.

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  Estúdio Mil

  Jan 2014 - Mar 2014

  Freelance Illustrator

  ● Responsible for illustrations, final art and coloring for children's textbooks.

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  Mambo Jack filmes

  Mar 2014 - Aug 2015

  2D Animator

  ● Responsible for concepts (characters and scenarios), storyboard and final animation (rigg, cut-out and frame by frame).Main clients: Havaianas, Bradesco, NET, Visa, Siemens, among others.

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  Farofa Studios

  Aug 2015 - May 2016

  Full Designer UI/UX

  ● Collaboration with the creative team in designing and producing visual assets for games and mobile applications, including wireframes, prototyping and implementation;● Planning and assistance in usability testing and analysis;● Production of printed and promotional pieces, and development of business presentations for investors;● Adaptation to different art styles to meet different needs of clients such as Gloob, Fundação Alana, Associação Brasileira de Franquias and Kidy Calçados.

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  Ortiz Gaming

  May 2016 - Dec 2019

  Senior UI/UX Designer

  ● Design of interfaces for web games and mobile applications prioritizing usability and user experience;● Supervision of art direction and branding to maintain the consistency of the products' visual identity;● Illustration and optimization of assets for technical implementation ensuring high visual quality and loading efficiency.Main results: Increase of 8% in the revenue share of mobile games compared to physical casino machines.

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  Banco Bmg

  Dec 2019 - Dec 2024

  ● Coordination of user experience redesign resulting in a 21% increase in credit proposal completion on the website and a 30% reduction in registration fields by automating the process with bureau consultations, internal data reuse, and OCR;● Development and validation of new B2B interfaces for credit proposals based on qualitative research and high-fidelity prototype usability testing;● Executive presentations to the board and technical teams for project prioritization, evaluating efforts and potential results.Main results: (1) Implementation of the credit self-contracting website focusing on performance and revenue generation. (2) 23% increase in website revenue through visual optimizations and form simplification. (3) Application of agile methodology for requirement definition with suppliers, screen and flow creation, solution validation with stakeholders, demand refinement with the technical team, and performance monitoring via Power BI. Show less ● Responsible for implementing lead generation improvements for digital accounts and achieving top organic positions on Google for the bank's main products;● Conducting performance analysis through Adobe Analytics and executing A/B tests for continuous optimization;● Managing and prioritizing the backlog covering growth, regulatory, and routine maintenance demands using CMS and Design System;● Developing detailed analytical reports for coordination, assisting in strategic decision-making.Main results: (1) First organic position for the term "payroll loan" on Google. (2) 4% increase in organic conversion of account openings via the website. Show less

  • Specialist Designer

    Feb 2022 - Dec 2024

  • Product Owner | Digital Specialist

    Aug 2021 - Feb 2022

  • Product Designer | Senior

    Dec 2019 - Aug 2021
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  Cora

  Jan 2025 - now

  Product Designer Specialist | Staff Designer