Aurora G.

Experience

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  Ulled

  Jun 2013 - Sept 2013

  Account Executive Student Assistant

  - Send press releases and media kits to journalists and other key media contacts.- Monitor the media and collect media clippings of our clients.- Monthly report of results.- Create and update databases, send daily newsletters and phone assistance.Featured clients:Barraca restaurantSwiss cheeses

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  Bcntekart

  Jul 2014 - Dec 2014

  Content Marketing Student Assistant

  Responsible for writing marketing materials for online media (social media, blogs and websites) for our clients.Content Management:- Creating weekly content calendars for a portfolio of around ten clients, which are medium companies of diverse industries in Barcelona (for example, a real estate agency and a cosmetics e-commerce company). - Copywrite blog posts, social media posts and website content focusing on improving digital marketing and SEO performance.- Writing and editing website content in WordPress.- Manage the community of users of the client's social media.- Distribute the content in online databases.SEO:- Perform link building. - Research the positioning of our clients websites in search engines regarding strategic keywords. - Analyse website traffic and execute website maintenance tasks on Google Sites. Show less

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  KUVIO ApS

  Mar 2018 - May 2018

  Content Marketer

  Responsible for the project of activating the digital assets of Kuvio.Social Media Management:- Create and execute a content strategy for the company for Facebook and Instagram.- Design visual materials and write marketing copy for the brand's social media.- Execute competitions and campaigns with Facebook's Business Manager on Facebook and Instagram to boost brand awareness. - Evaluate and report social media KPIs.- Interact with the community of users, managing comments, direct messages and brand tags.PR projects:- Write press releases and collect key materials for Kuvio's media kit. - Design and set up the booth for Kuvio in the lifestyle market Finderskeepers. Show less

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  Harboes Bryggeri A/S

  Aug 2018 - Mar 2019

  Marketing Assistant

  (Temp. Contract) Responsible for driving the Social Media channels of two major export beverage brands and supporting Brand Managers and Global Marketing Manager with communication, market research and brand strategy projects.Social Media Management:- Create and manage content for two export brands on Facebook and Instagram.- Update the posting calendar and schedule the content.- Coordinate with graphic designers who create visual materials for the brand pages.- Interact with the community of fans of the brands via their comments, direct messages and brand tags.Website projects:- Execute two new website projects: the corporate website of Harboe (www.harboe.com) and the brand Darguner (www.darguner.com).- Create and edit website content in WordPress.- Collaborate with stakeholders such as agencies, customers and board members in the design and content curation of the websites.Marketing projects:- Report financial and market data to Global Marketing Manager and create company presentations. - Support Brand Managers with the development of brand plans.- Create market data reports and consumer trend reports to support brand strategy.- Update the database of marketing materials, which is shared with customers.- Promote the best practices regarding the use of marketing materials on our database.- Provide customers with graphic materials for local marketing activations. Administrative tasks:- Order and send beverage samples to customers and agencies.- Assist with documentation such as customs requirements for sending samples.- Booking and planning department meetings. Show less

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  Bang & Olufsen

  Oct 2019 - Sept 2023

  Coordinate the editorial content program with the involvement of marketing comms teams.Copy briefing, coordinate the content creation process for editorial topics.Implementation in Contentful CMS.Content performance reports.Project manage the roll out of the site search experience. Monitor its performance and share insights. Drive search engine optimization tactics.Ensure adherence to SEO best practice (on-page and off-page) in different web properties.Keyword research, report performance in rankings. Content optimization initiatives.Copywrite in English for home, category, story and product pages. Solve technical and content issues from web crawls.Oversee local search initiatives, as well as update store pages globally and create local search intent pages.Manage and provide training on using the store data management platform.Continuously enhance store locator experience. Show less Responsible for implementing best practice for the visibility of Bang & Olufsen's website and stores in search engines. Ensuring an engaging and seamless experience from search engines, through to ecommerce site and physical stores.- Implement SEO best practice in Content. Keyword research, write meta-titles and meta-descriptions, produce content briefs and coordinate external copywriting and translations.- Conduct crawls, flag technical and content issues and collaborate with developers and content managers to implement solutions.- Manage online store database (feeding data to store listings & other touchpoints) and store website content globally. Coordinate with markets and store owners to improve data accuracy and promote tailored store website content. - Drive the implementation of updates and rollout of new features on store pages and store locator. - Coordinate the production of content for products in Amazon across markets. This includes copy production (managing copywriting and translations), image edition and implementation. Show less

  • Content Specialist

    Apr 2023 - Sept 2023

  • SEO coordinator

    Oct 2019 - Apr 2023