Asmita Angaal

Experience

• 

  International Institute of Digital Marketing™

  Jan 2021 - Jun 2021

  Digital Marketing Intern

  PROJECT EXPERIENCE:- Conducted data analysis and reporting on digital marketing campaigns to provide insights and recommendations for optimization.- Developed and implemented tracking and attribution strategies to improve campaign performance measurement.- Conducted A/B testing and other experiments to improve campaign effectiveness.- Collaborated with cross-functional teams to develop and implement new digital marketing strategies and initiatives.ACHIEVEMENTS:- Successfully increased conversion rates by 20% through optimization of landing pages and ad creative.- Developed and implemented a new attribution model that improved campaign performance measurement accuracy by 30%.- Conducted successful A/B tests that resulted in improved campaign effectiveness and cost savings.- Collaborated with cross-functional teams to develop and implement new digital marketing initiatives that drove increased ROI. Show less

• 

  Accenture UK & Ireland

  Jun 2021 - Jan 2023

  Digital Marketing Associate

  • Reviewed content for intellectual property violations.• Assessed authenticity of account ownership and optimize algorithms to identify fraudulent accounts.• Improved machine classifiers to ensure safety of the platform for all audience. • Looked into flagged tickets and resolve within agreed upon turnaround times and standard of quality. • Demonstrated experience and understanding of incident and case management, according to market and regional knowledge.

• 

  TWeG

  Apr 2023 - Nov 2023

  Marketing Lead

  • Developed and executed social media strategy, including content pillars, across multiple channels to grow audience, drive traffic, and generate leads.• Developed and executed marketing strategies that drive user acquisition, engagement, and revenue growth for LinkedIn.• Defined target audiences and develop messaging that resonates with them.• Drived customer acquisition through paid advertising, email marketing, content marketing, and other channels.• Developed and managed the LinkedIn brand, including brand guidelines, messaging, and tone of voice. Show less

• 

  TWI

  Nov 2023 - now

  Global Marketing Executive

  • Developing and executing a cohesive content strategy, aligning with the global marketing objectives and catering to the specific needs of each region.• Overseeing the maintenance and updates of website content for TWI's presence in India, SEA, Middle East, and Caspian Sea, ensuring consistency and relevance.• Implementing SEO best practices to enhance the visibility of TWI's online content, resulting in improved search engine rankings and increased organic traffic.• Working closely with regional marketing teams to gather insights, understand market dynamics, and incorporate localized content strategies.• Ensuring uniformity in brand messaging and visual identity across all regions, maintaining a strong and recognizable global brand image. Show less