Tina Chen

Experience

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  Eternal Optical & Perfumery (Far East) Ltd

  Jan 2003 - Jan 2005

  Senior PR & Media Executive - YvesSaintLaurent

  • Developed media & PR plans in line with the global marketing & brand development strategies for YvesSaintLaurent• Responsible for media relationship management, including brand promotion & product trial through editorials, exploring cooperation opportunities with publications and handling media daily queries• Planned and organized PR conferences and key products launch events

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  Avon

  Jan 2005 - Jan 2006

  Marketing Executive

  • Product management and development for AVON products• Prepared and executed new product launch activities and national promotion plans based on competitor analysis, market situation and sales performance

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  Callaway Golf

  Jan 2008 - Jan 2014

  Marketing Director, Greater China

  • Head of Marketing Department for China, Hong Kong and Taiwan markets; • Developed Callaway Golf Brand in Greater China, by formulating and executing strategies across product development, product marketing, merchandising and marketing mix (advertising, media, digital, PR, events, sports marketing and retail);• Leaded company new business explore projects, eg Tmall online flagship store, China luxury product development;• Managed team and sets team and individual goals that align with department and function goals;• Developed and delivered Callaway strategic business plans by closely working with sales division, dealers and Headquarter;• Managed P&L and marketing budget. Show less

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  Nicknackbeauty

  Jul 2020 - now

  Founder & CEO