Sara Rozycki

Experience

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  The SYNERGY Events

  May 2014 - Jun 2015

  Marketing Assistant & Event Coordinator
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  The Madison Square Garden Company

  Sept 2016 - May 2017

  New York Rangers Public Relations Student Associate
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  Apple A Day

  Jun 2017 - May 2019

  Director Of Special Events/Program Coordinator

  Orchestrated and executed successful fundraising events across the tri-state area for Apple A Day.Coordinated event logistics, maintaining effective communication with social workers, volunteers, and parents.Managed application vetting and daily iPad deliveries, streamlining processes for enhanced efficiency.Created and curated engaging content for social media platforms, significantly increasing online presence and community engagement.Collaborated with local businesses to secure sponsorships and donations, maximizing fundraising efforts.Oversaw comprehensive event coordination, including venue selection, vendor management, and registration processes. Show less

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  Varick

  Dec 2017 - Nov 2018

  Account Management Coordinator
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  Ashfield MedComms, an Ashfield Health company

  Dec 2018 - Nov 2021

  Account Manager

  Account Manager | October 2020 - PresentAssociate Account Manager| December 2018 - September 2020Led the Culture Committee: Spearheaded the planning and execution of culture and engagement programs within US offices, fostering a vibrant work environment through social events, wellness activities, and philanthropic initiatives.Diverse Program Development: Planned and delivered a spectrum of programs and events, including creating program materials, on-site collateral, and attendee communications. Ensured meticulous execution for a seamless experience.Client Satisfaction and Financial Performance: Assumed responsibility for overall client satisfaction and financial performance in designated business areas. Drove operational efficiency, facilitating sustained organic growth.Key Role in Event Planning: Played a pivotal role in planning and executing large-scale trade shows, conferences, dinner meetings, and virtual/hybrid events. Show less

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  Nebo Agency

  Nov 2021 - Jun 2022

  Senior Public Relations Specialist

  DEI Leadership: Contributed as a lead member of the DEI and Culture Team, actively supporting DEI initiatives and driving employee engagement within the organization.Strategic Media Relations: Led public and media relations strategy for the firm's regulatory practices and overall firm programming, showcasing adeptness in creating impactful narratives.Event Planning Expertise: Managed end-to-end planning and execution of various events, including client event staffing, ensuring seamless experiences and high client satisfaction.Proactive Marketing: Assisted in developing and implementing proactive social media marketing initiatives, demonstrating strategic thinking in aligning communication efforts with organizational goals.Media Relations Prowess: Demonstrated strong media relations experience by cultivating and maintaining relationships with national, local, trade, and social media contacts. Engaged third-party influencers and thought leaders to enhance brand presence.Strategic Communications: Supported the creation of strategic communications plans and led effective media outreach initiatives. Developed essential materials, including media lists, pitch letters, key messaging documents, fact sheets, and press releases. Show less

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  Xsolla

  Jun 2022 - now

  Strategic Evolution: Spearheaded the evolution of the Communications Manager role to include dedicated responsibilities for Diversity, Equity, Inclusion, and Belonging (DEIB).Integrated DEIB Principles: Developed and implemented global communication strategies that seamlessly integrate DEIB principles into public relations initiatives, aligning communication practices with organizational DEIB goals and values.Narrative Crafting: Crafted narratives that highlight Xsolla's steadfast commitment to DEIB, both internally and externally, fostering an inclusive and diverse brand image.Amplifying DEIB Initiatives: Managed internal and external communication channels to amplify DEIB initiatives and successes, ensuring effective communication of Xsolla's DEIB journey.Collaborative Leadership: Collaborated with leadership to ensure that communication practices resonate with DEIB goals, contributing to a workplace culture that values diversity, equity, and inclusion.Still support with Public Relations initiatives Show less Strategic Communication: Developed and executed comprehensive communications strategies, significantly boosting brand visibility and enhancing customer engagement.Content Creation Expertise: Crafted compelling press releases, press kits, newsletters, and marketing materials, driving media coverage and effectively communicating key messages to target audiences.Collaborative HR Partnerships: Collaborated with HR to promote internal communications, actively contributing to enhancing company culture and supporting philanthropic efforts.Media Relations Management: Managed media relations, fostering strong relationships with journalists and influencers to secure regular media coverage, thereby elevating brand presence.Brand Identity Leadership: Led the planning, design, and production of PR materials, ensuring a consistent messaging approach that reinforced brand identity across various communication channels.Innovative PR Strategies: Developed communication and PR strategies for new products, launches, and events, playing a pivotal role in successful campaigns.Crisis Management: Addressed communication-related issues promptly, safeguarding the positive brand reputation during critical situations.Event Planning and Execution: Supported and contributed to large-scale event planning and execution, showcasing versatility and adaptability in dynamic event environments. Show less

  • Global Communications Manager: Diversity, Equity, Inclusion & Belonging

    Jan 2024 - now

  • Global Public Relations Manager

    Jun 2022 - now
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  MickeyTravels, LLC - Diamond Level Authorized Disney Vacation Planner

  Dec 2022 - now

  Disney Travel Agent

  Develop and execute targeted marketing strategies, contributing to increased client bookings for Disney vacation planning services.Plan and coordinate Disney vacations, ensuring seamless logistics and creating memorable experiences for clients.Collaborate with Disney team members to enhance the overall vacation experience, incorporating personalized touches and special requests.Provide exceptional customer service, addressing inquiries, resolving issues, and building strong client relationships.Stay up-to-date with Disney offerings, attractions, and events to provide accurate and relevant information to clients. Show less