Andy Connell CMktr ACIM

Experience

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  Wrekin Farmers

  Mar 2006 - Mar 2008

  Sales Assistant

  1. Satisfying customers requirements2. Handling payments (cash and credit cards)3. Warehouse Management4. Stock ControlWas very successful and interpersonnel skills (both with customers and colleagues) flourished. The role ended as the company was bought out and all part-time staff were relieved by the new owners.

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  Doig + Smith

  Jun 2007 - Jun 2007

  Surveyor

  • For work experience, worked for the surveying company Doig & Smith.• Worked on a wide range of projects and given responsibility over a live project• Skills learned: o Involved in live project meeting and site viewingo Technical drawing softwareo Data entry softwareo Report Writing

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  APT Solutions Ltd

  May 2008 - Oct 2009

  General

  • Working intermittently in different roles within this I.T. Company in a general capacity.• Technical Skills learned: - Use of Microsoft Office Suite (Word/Excel/PowerPoint etc.) - Website design/publishing software (Macromedia Dreamweaver)-Data entry software

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  Epson

  Jun 2008 - Jun 2008

  Quality Control

  • Attended a training event for quality control at the company.• Obtained full marks in all aspects of testing.• Unable to accept post as company wanted a permanent recruit which was not possible.

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  Wynnstay Group PLC

  May 2009 - Aug 2009

  General Administrative Assistant

  • Worked as a general administrative assistant.• Many roles, working mainly with a company specific I.T. system

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  Station Hotel

  Jun 2009 - Mar 2013

  Bartender

  • General bar duties including serving and replenishing drinks and barrels, using a till system and responsible for banking and cleaning up duties at the end of a night shift.• Often left in sole charge on certain nights and supervising other members of staff.

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  Walkabout

  Oct 2009 - Mar 2010

  Bartender

  • General bar duties including serving and replenishing drinks and barrels, using a till system and responsible for banking and cleaning up duties at the end of a night shift.• Often left in sole charge on certain nights and supervising other members of staff.

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  Towler Shaw Roberts

  Mar 2011 - Jan 2012

  Surveyor

  I worked in this company in an internship role for almost a year and gained experience in many different areas, including: Valuations, General Administrative Duties, Expert Witness Reports, Measuring Tasks, Document Writing, Understanding and using OS and Land Registry Maps along with Quantity Surveying drawings and the general Sales/Letting processes.I undertook viewings alone, answering questions and following up with more details to help progress the sales/lettings. I was often left in sole charge of projects.I set up the social media accounts to expand the customer base and aid with the marketing of the properties.General duties such as answering phone, updating filing systems and mail lists.I worked with software such as Promap and PS2 Property Template as well as the usual range of Microsoft Office programs. Show less

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  Capgemini

  Mar 2013 - Jul 2014

  Software Engineer/Higher Apprentice

  Completed a 12 week Accelerated Learning Environment under QA guidance learning new I.T. skills such as: SQL language and C# coding, HTML and CSS basics.Also learned to use Python, Visual Studio, SharePoint and SharePoint Designer and InfoPath.Integrated into the business as a Junior Software Engineer within the Microsoft Delivery Centre division in Aspire where there is the responsibility of the life cycle of a new/modified software product, from research and design to implementation, training and support.Worked as the SharePoint Centre of Excellence: creating sites, fixing break issues and fulfilling client requirements across the entire Aspire UK network to around 3000 employees.Helping with training of SharePoint internally and externally; both in organising and presenting to a range of employees from apprentices to management. this included training upper management within the Fujitsu departments that we had ties with.General duties such as answering the telephone, responding to emails, general administrative duties using a range of Microsoft Office features as well as an abundance of SharePoint methods. Show less

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  Dorrington's Horseshoes

  Mar 2014 - Feb 2015

  Assistant Manager

  Assumed the role of Assistant Manager in a dynamic pub/restaurant/B&B, overseeing a range of responsibilities related to customer service and operational management.Demonstrated strong leadership and management skills while effectively coordinating and supporting the staff in serving customers and ensuring a positive experience.Successfully managed various background tasks, including banking, stock management, and ordering, ensuring accurate inventory levels and timely replenishment to meet customer demand.Excelled in event planning and delivery, orchestrating successful events that enhanced customer satisfaction and contributed to increased revenue.Took charge of the marketing strategy and execution, encompassing online and social media channels, to enhance brand visibility and attract a wider customer base.Utilized social media platforms effectively to promote the establishment's offerings, engage with customers, and foster brand advocacy.Collaborated with cross-functional teams, including kitchen staff, event planners, and management, to ensure seamless operations and alignment with business objectives.Demonstrated excellent organizational and communication skills in coordinating with suppliers, vendors, and partners to deliver high-quality products and services.Exhibited strong problem-solving abilities, addressing customer concerns and resolving operational issues promptly and efficiently. Show less

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  3JC Ltd

  Mar 2015 - Sept 2017

  IT and Marketing Manager

  Developed and executed comprehensive digital marketing strategies across three core business areas, driving customer base expansion both locally and nationwide.Demonstrated expertise in creating and implementing impactful marketing campaigns, leveraging digital and non-digital channels to expand the customer base for retail outlets.Managed two PPC accounts, optimizing campaign performance and driving targeted traffic to generate measurable results.Orchestrated the management of social media accounts, effectively engaging with the audience and building brand presence.Produced captivating and visually appealing marketing materials, including brochures, leaflets, online/offline adverts, artic trailer design, and general graphics.Enhanced search engine visibility and organic search rankings through successful implementation of SEO strategies for improved online presence.Proactively identified opportunities to promote exclusive products, utilizing market research and negotiation skills to onboard new suppliers and maintain a fresh and innovative product range.Played a pivotal role in enhancing the retail experience by replacing an existing Retail EPOS/stock control system and developing an integrated solution, resulting in streamlined operations and improved reporting capabilities.Leveraged IT background to provide comprehensive IT support, from computer rebuilding to networking and troubleshooting, ensuring seamless operations within the organization.Spearheaded the participation in trade shows, contributing to sales growth and brand building efforts as part of the business expansion strategy.Proficiently managed WordPress and Magento websites, focusing on design, development, and maintenance to create a user-friendly online presence. Show less

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  CLCA Call Direct

  Sept 2017 - Jun 2021

  Chief Commercial Officer

  Led the commercial strategy and development initiatives for CLCA Call Direct, a global provider of outsourced multi-channel business solutions.Played a pivotal role in the company's inception, overseeing the development of the branding and spearheading the creation of the website and content.Devised and executed an effective marketing strategy, driving market share growth in the UK and expanding business solutions globally.Collaborated with cross-functional teams to develop innovative service offerings, leveraging market insights and customer feedback to meet evolving client needs.Built strong partnerships with key stakeholders, including clients, vendors, and industry influencers, to foster business growth and enhance market presence.Developed and nurtured high-performing sales and marketing teams, providing strategic guidance, mentorship, and resources to drive revenue generation.Utilized data-driven insights to identify market trends and opportunities, enabling informed decision-making for business expansion and competitive advantage.Established and maintained strong relationships with existing clients, ensuring high levels of customer satisfaction and fostering long-term partnerships.Represented the company at industry events, conferences, and networking opportunities to enhance brand visibility and establish thought leadership. Show less

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  CLCA Company Ltd

  Sept 2017 - Jun 2021

  Marketing Manager

  Led comprehensive B2B and B2C marketing efforts for CLCA Company Limited, an established NHS staffing provider and home-based complex care services provider.Orchestrated end-to-end marketing activities, from strategic planning and design to campaign implementation, analysis, and reporting, aligning business objectives with targeted outcomes.Achieved significant milestones and successes, including:- Successfully executed a complete company rebrand, encompassing a refreshed logo, updated color palette, and website and content rebuild.- Spearheaded a remarkable 450% increase in homecare clients over a span of 4 years, driving business growth and expanding service reach.- Consistently achieved annual increases in field staff numbers, ensuring a robust workforce to meet client demands and maintain service quality.- Played a pivotal role in expanding into new locations, establishing a strong presence and capturing market share in targeted areas.- Implemented and optimized various digital marketing channels, harnessing the power of online platforms to drive brand visibility, customer engagement, and lead generation.- Introduced digital systems to enhance the efficiency and effectiveness of office teams, streamlining internal processes and improving overall operational performance.Utilised data-driven insights and analytics to inform marketing strategies, optimize campaigns, and maximize return on investment.Collaborated with cross-functional teams, including sales, operations, and creative departments, to ensure seamless integration and alignment of marketing efforts with overall business objectives.Stayed abreast of industry trends and emerging marketing technologies, continuously enhancing knowledge and skill set to drive innovation and stay ahead of the competition. Show less

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  CLCA Assistance

  Dec 2018 - Jun 2021

  Marketing Manager

  Led the commercial strategy and development, overseeing all B2B and B2C marketing efforts for CLCA Assistance, a premium medical assistance provider specializing in patient retrieval, transfer, and repatriation via dedicated air ambulances and ground ambulances.Crafted and executed comprehensive marketing plans, from initial planning and design to campaign implementation, analysis, and reporting, driving business growth and achieving targeted outcomes.Accomplished notable milestones and successes, including:- Played a key role in the company formation, contributing to the establishment of a strong brand identity in alignment with Group guidelines.- Successfully implemented and developed diverse digital and non-digital marketing channels, optimizing reach, engagement, and lead generation.- Supported the adoption of digital systems to enhance team efficiency and effectiveness, streamlining processes and improving overall operational performance.- Proactively sourced and pitched to suppliers and B2B customers, securing valuable contracts to expand the client base and drive revenue growth.- Demonstrated exceptional proposal writing skills, crafting compelling global tender responses to secure international business opportunities.- Represented the company at global events, engaging with industry leaders, fostering partnerships, and leveraging networking opportunities to enhance brand presence and industry influence.Utilised data-driven insights and analytics to refine marketing strategies, optimize campaign performance, and drive continuous improvement. Show less

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  Shrewsbury School

  Jun 2021 - now

  Digital Marketing Executive

  My role involves pupil recruitment in domestic and international audiences. My focus is on effective data-driven marketing to meet departmental and wider company goals.This is done through:* Implementing effective SEO strategies to improve organic website traffic including creating engaging and SEO-friendly content. * Managing and optimising PPC campaigns on various platforms.* Developing and executing paid and organic social media marketing campaigns to increase followers and engagement.* Utilising data insights and Google Analytics to track campaign performance.* Leading email marketing initiatives for internal and external customers. * Conducting conversion rate optimisation (CRO) activities to improve website conversions. * Producing graphics and print materials for promotional purposes. Key Accomplishments:*Project lead on CRM integration to support customer nurturing through the funnel.* Achieved a 22% increase in new website users through the implementation of digital strategies, resulting in enhanced visibility and organic reach including SEO improvements and targeted PPC campaigns.* Increased new users by 1097% in Year 1 and 9% in Year 2 through the optimisation of paid advertising campaigns, leveraging audience segmentation and targeting strategies to maximise conversion rates which increased by 6% in Year 1 and 55% in Year 2.* Implemented a comprehensive content marketing strategy resulting in a 32% higher interaction rate on Facebook than industry standard, a 14% increase in Twitter referrals whilst also amplifying brand awareness and driving customer loyalty across other platforms. * Leveraged data analytics tools, such as Google Analytics and social media insights, to analyse and interpret key performance metrics, enabling data-driven decision-making for campaign optimisation.* Successfully executed email marketing campaigns, resulting in a 69% open rate and 41% click-through rate, effectively nurturing leads and driving conversions. Show less