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Alex Goncharov

Alex Goncharov

Followers of Alex Goncharov1000 followers
location of Alex GoncharovVancouver, British Columbia, Canada

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  • Timeline

  • About me

    Senior Insights Manager at WellMore Holdings

  • Education

    • Sauder School of Business

      2009 - 2013
      Bachelor’s Degree Marketing

      Activities and Societies: Research Assistant, Brand Management Mentorship Program, UBC Marketing Association, MBA/BCom Mentorship Program. Bachelor of Commerce (BCom)Awarded the President’s Entrance Scholarship for achieving a high school grade average of 95%+.

  • Experience

    • NielsenIQ

      Jun 2014 - Aug 2017

      Analyzed big data, drew consumer insights, crafted actionable recommendations, and consulted 30+ consumer packaged goods (CPG) clients on their business issues. Recommendations led to several million dollars in additional revenue for clients through new product launches, strategy changes, and gained listings.

      • Senior Analyst

        Apr 2016 - Aug 2017

      • Market Analyst

        May 2015 - Apr 2016

      • Associate Analyst

        Jun 2014 - May 2015

    • Vega

      Aug 2017 - Nov 2022

      Leading the Business Intelligence team at the largest plant-based protein powder brand in the world. Making data easily accessible and digestible throughout the organization. Uncovering consumer and market insights to drive impact.

      • Senior Insights Manager

        Jan 2022 - Nov 2022

      • Business Intelligence Manager

        May 2019 - Jan 2022

      • Senior Business Intelligence Analyst

        Sept 2018 - May 2019

      • Business Intelligence Analyst

        Aug 2017 - Sept 2018

    • WellMore Holdings

      Nov 2022 - now
      Senior Insights Manager

      Insights at WellMore Holdings for 4 leading brands (Vega, Jade Leaf, Great Lakes Wellness, FGO)

  • Licenses & Certifications

    • Social Marketing Certification

      Hootsuite
      Dec 2018

  • Honors & Awards

    • Awarded to Alex Goncharov
      Nielsen Impact Award - Jul 2016 Value Creator
    • Awarded to Alex Goncharov
      Nielsen Simply Excellent Award - Apr 2016 Gold, Silver (x2)
    • Awarded to Alex Goncharov
      UBC President's Entrance Scholarship - Sep 2009 Awarded for achieving a high school grade average of 95%+.
    • Awarded to Alex Goncharov
      UNICEF J8 Competition Winner - Apr 2008 Part of the winning team in a national UNICEF competition, chosen to represent Canadian youth at the 2008 G8 Summit in Japan.

  • Volunteer Experience

    • Mentor

      Issued by UBC Brand Management Mentorship Program on Jan 2014
      UBC Brand Management Mentorship ProgramAssociated with Alex Goncharov