Elluru Avinash

Experience

• 

  Tata Consultancy Services

  Feb 2021 - now

  Data Analyst

  • Collaborate with the marketing analytics team to understand their specific reporting needs and revamp the existing marketing performance dashboards.• Integrate data from various marketing channels like social media, email campaigns, website traffic and sales data into dashboard for a holistic view in dashboards.• Create customized Tableau Visualizations including interactive charts, graphs and heatmaps, that provide insightful information on KPI metrics.• Continuously seek feedback from users and stakeholders to identify opportunities for further dashboard enhancements and improvements.• Developed self-servicing excel dashboards to track the sales funnel for top products.• Retrieved, analyzed & transformed data from SAS and Snowflake environment to highlight useful insights and support decision making for client executives.• Delivered weekly & monthly briefing on top 13 product stores on the digital channels.• Prototyped & developed executive dashboards to provide view of each channel and product performances.• Migrated 7 Tableau dashboards, moving them from Netezza database to Snowflake database. Show less