Felicity Brown

Experience

• 

  Guardian News & Media

  Aug 2009 - Aug 2009

  Summer Intern

  I had work experience on the Environmental Desk of The Guardian Newspaper during the summer of my first year in sixth form.

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  Impact Magazine

  Sept 2010 - Apr 2014

  Features Writer
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  Forward Worldwide

  Jun 2012 - Jun 2012

  Summer Intern

  The Forward Group is one of London's first contract publishing agencies, founded in 1985. I worked on content for ‘Tesco’s Baby and Toddler Club Magazine’, Standard Life’s magazine ‘MoneyPlus’ and ‘Fabric’ which is a magazine created for REAP, a group of estate agents dealing in high-end property in North and Central London.http://www.theforwardgroup.com/

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  The University of Nottingham

  Mar 2014 - May 2014

  Marketing Intern
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  Clickstay Ltd

  Sept 2014 - Nov 2015

  Online Marketing Executive
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  Ski Olympic

  Dec 2015 - Apr 2016

  Chalet Host
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  Macmillan Cancer Support

  Aug 2016 - Sept 2017

  National Events Marketing Assistant

  I managed the Silverspoons Golf Competition 2017 fundraising product, which beat its target raising over £40,000 for Macmillan. I supported on Brave the Shave, Go Sober, Game Heroes and Whodunnit campaigns for 2016/2017.

• 

  Shelter UK

  Sept 2017 - Feb 2020

  I supported the Individual Giving team with all things digital marketing, managing a range of paid media campaigns and email marketing. I also supported staff members across the Fundraising and CPC (Campaigns, Policy and Communication) teams to produce the best quality emails for supporters. I advised on email testing plans and strategy, and trained all Shelter colleagues on use of the ESP. I worked on supporter retention and development in the Individual Giving team. I managed the creation of supporter stewardship mailings (both digital and print) such as Home magazine, the welcome journey for new regular givers, and also direct mailings, such as the Christmas cash appeal. I also managed the Education Programme which included curriculum-led resources for schools to raise awareness of homelessness and its causes, and schools fundraising products such as Slippers for Shelter.

  • Senior Digital Fundraising Executive

    Sept 2018 - Feb 2020

  • Direct Marketing Executive

    Sept 2017 - Sept 2018
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  Education Support

  May 2020 - Jul 2021

  Digital Fundraising Manager

  All things digital fundraising for the UK's only mental health charity for teachers and all education staff. Some highlights:- Planned, launched and managed Strides Against Stress, Education Support's first virtual challenge event, which smashed its targets and raised £50,000+ for mental health services for teachers- Donation page optimisation- Digital acquisition for the Education Support Weekly Lottery product- Social media campaigns and email marketing for fundraising appeals Show less

• 

  Greenpeace UK

  Jul 2021 - now

  Digital Organiser

  I work in the Organising team at Greenpeace UK, building a huge network of volunteers and activists across the UK. I focus on digital recruitment and retention; funnelling supporters from surface level engagement to impactful and in-depth action on our campaigns, both online and offline. I also manage developments and improvements to our organising tech, and I manage a team of incredible digital-savvy volunteers.