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Darci Smart

Darci Smart

Market Research Consultant and Manager

Followers of Darci Smart728 followers
location of Darci SmartSurrey, British Columbia, Canada

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  • Timeline

  • About me

    Driving engaging strategy & content in digital, social & traditional marketing spaces for the ECCO Group.

  • Education

    • Vancouver Community College

      -
      Provincial Instructor Diploma Courses

    • Simon Fraser University

      1987 - 1992
      BBA, Certificate of Liberal Arts Marketing, Communications

      Activities and Societies: Small Business Consulting Group, Co-Operative Education, BCAMA, Raquetball

    • McGill University

      2019 - 2019
      Executive Development Course, Mini MBA Program

      Cycle 1 of 2 toward Mini MBA completed

  • Experience

    • SFU Small Business Consulting Group

      Oct 1991 - Dec 1992
      Market Research Consultant and Manager

    • Woodward's Ltd

      Jun 1992 - Aug 1992
      Project Consultant

    • Ivanhoe/Cambridge - formerly Cambridge Shopping Centres

      Apr 1994 - Sept 1998
      Marketing Director

      Marketing Director - Lansdowne Park Shopping Centre, Richmond BC, May 1995 - Sept 1998Increased Centre sales amidst fierce competition through a unique and ICSC award winning advertising campaign.Marketing Director - Royal City Centre, New Westminster, April 1994 - April 1995Built profile and focus of the shopping centre as neighbourhood hub through the execution of community events and relationships with key community partners and stakeholders

    • Famous Players

      Apr 1998 - Sept 2004
      Marketing Manager, Western Canada

      Contributed to the successful growth and redevelopment of Canada's largest theatre chain through the planning and execution of opening of 12 branded multiplex theatres across Western Canada. Awarded 1st Place in North America for Dreamworks Small Soldiers 1998 National Theatre Contest

    • VIVID Lighting Solutions

      Nov 2005 - Jul 2008
      Marketing Manager

      Established a market presence for a specialty lighting company through the launch and branding of the company from its inception. Successes include nominee for Best Use of Lighting in the 2006 Canadian Event Industry Awards

    • Steels Industrial Products Ltd.

      Jul 2008 - Jul 2012
      Marketing Manager

      Led the development of company branding to create a consistent image across all internal and external touch points. In addition, designed and implemented the company website, intranet & online catalogue, Engagement from vendors, customers and the sales team a key part of my role.

    • Brock White

      Aug 2012 - now
      Director of Marketing, Canada

      Developing and driving the Brock White brand and lead generation. Focus areas include leading the company digital and social platforms, ecommerce, internal and external communications initiatives. Building strong vendor relationships and enhancing mutual growth are key to success.

    • White Cap Canada

      Mar 2023 - Feb 2025
      Marketing Manager

    • ECCO Supply™

      Feb 2025 - now
      Vice President Marketing

  • Licenses & Certifications

    • Certified Marketing Director

      International Council of Shopping Centres

  • Volunteer Experience

    • Board Director of Marketing

      Issued by Wideman Education Foundation on Mar 2020
      Wideman Education FoundationAssociated with Darci Smart