Varun Sunil

Experience

• 

  Woovly

  May 2019 - Oct 2019

  Digital Marketing Manager

  • Enabled growth of user base on the web platform from 1L-3L in 4 months’ time 20+ merchant acquisition carried for monetization of the platform• Created 15+ online Ad campaigns on SM platforms like Instagram, Facebook, Quora, & Pinterest through extensive market research and strategic decision making• Initiated Campus Ambassador Program (CAP) in Post Grad colleges of Bengaluru to create Brand awareness and drive users to the platform

• 

  Mahabelly Restaurant, Cloud Kitchen & Catering Services

  Nov 2019 - Nov 2021

  Product Owner

  • Increased sales by 45% through reducing food costs & optimizing operational expenses which led to a Net Profit of Rs 8,00,000 in 1 year• Set a vision to Improve business internally & externally through Omni channel (online/offline) approach• Derived strategic & Growth initiatives to improve brand presence amongst competitors• Took an initiative to reduce Employee turnover ratio by 30% by implementing a no-cost incentive program• Lead the teams by summarizing complex scenarios to drive operational excellence Show less

• 

  Scaler

  Nov 2021 - Dec 2021

  Business Development Associate
• 

  Squid Gossips

  Jan 2022 - Apr 2022

  Digital Marketing Consultant

  *Seasoned freelancer in digital marketing with a track record of success.*Collaborated with multiple vendors and small business owners.*Established and enhanced online brand presence for clients.*Specialized in crafting effective digital marketing strategies.*Proven ability to drive lead generation through targeted online advertising.*Demonstrated expertise in optimizing online campaigns for business objectives.*Developed and maintained valuable partnerships within diverse business landscapes.*Utilized innovative marketing techniques to achieve tangible results.*Proactive approach and commitment to excellence in the dynamic field of digital marketing. Show less

• 

  BrandMonk Food and Beverages Pvt Ltd

  Jan 2022 - Jun 2022

  Product Manager

  • Developed a Product Vision & Strategy for the new product (BOX PIZZA) & implemented a leads generation plan resulting in Rs 90 Lakh revenue over 2 months while staying within the budget• Led the Digital Marketing Team & set key success metrics to measure & analyze the performance. Increased CTR from 1.71 % to 3.1 % & brought down CPA from Rs 360 to Rs 175 with daily ad spent between Rs 500-2000• Built a Product roadmap for the new product across 4 cities (KL, TN, KA, AP) and created product personas which helped the team to understand the expectations of customers.• To meet Stakeholder deadlines, ran 4-week agile sprints before and after product launch dates, through fostering effective collaboration amongst teams including content, social media & project management Show less

• 

  Roundel

  Jul 2022 - Aug 2024

  Media Analyst - Performance & Insights

  • Developed paid media strategies & provided analysis of campaign performance for media investments ranging from $100K to $2M+.• Monitored campaign performance, budgets, key metrics & translated quantitative metrics/numbers to qualitative and actionable insights to provide recommendations for future campaigns.• Optimized paid media campaigns to drive brand awareness, traffic, driving audience to respective landing page’s & set goals for campaigns to assess KPI’s based on Campaign Objectives - (Awareness, Sales, Re-targeting, Conversion, Brand Equity, Add to Cart etc.)• Managed tracking & reporting campaign efficiency using analytics tools to track, measure and analyze campaign performance. Created custom reports for clients on key metrics including ROAS, SPM, Clicks & impressions.• Collaborated with internal & external stake holders to communicate the client requirements by leveraging online marketing channels to drive in-store & online traffic & optimize ROI by creating programs for their incremental growth.• Drove an incremental investment of $250K through A/B testing of creatives through Creative Performance Analysis for specific categories and also by conducting in-depth audience analysis across 1st & 3rd party audiences to drive new guest and potential audience to On & Off site platform’s. Show less

• 

  Lowe's India

  Aug 2024 - now

  Paid media analyst